Big Snapchat and Google Lens updates show just how far augmented reality has come

Both Snapchat and Google Lens are at the front of quite a frenzied augmented reality push at the moment, using the lens of your camera to bring to life animations in the real world. 

Both are either offering or about to offer a pretty big update, tackling AR in very different ways but together showing just what you can do with augmented reality. 

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Marc Chacksfield

A technology journalist who has been in the industry for 17 years, Marc is the former editor-in-chief of TechRadar and has also steered the ship for technology brands including T3, Tom's Hardware and Tom's Guide, and is currently the director of Shortlist Media and co-owner of 

An expert in the field of camera phones and mobile tech, Marc has been a long-time specialist when it comes to phone reviews, hands-on coverage, reviews and rumors. As a frequent visitor to big trade shows like CES, he has also had boots on the ground for the latest camera announcements and breaking developments in fields such as 8K video.