Sigma Interview: "Shifting our brand to a more premium range was definitely a good move"

To many people, Sigma used to be brand that offered affordable alternatives to their camera manufacturer's lenses and some quirky cameras alongside, but a few years ago things started to change. 

The company acquired sensor manufacturer Foveon in 2008, before it overhauled the design of its lenses and began to focus more on wide-aperture, fixed-focal-length options. 

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Matt Golowczynski

The former editor of Digital Camera World, "Matt G" has spent the bulk of his career working in or reporting on the photographic industry. For two and a half years he worked in the trade side of the business with Jessops and Wex, serving as content marketing manager for the latter. 

Switching streams he also spent five years as a journalist, where he served as technical writer and technical editor for What Digital Camera before joining DCW, taking on assignments as a freelance writer and photographer in his own right. He currently works for SmartFrame, a specialist in image-streaming technology and protection.