"Having a photography business is more about business than it is about photography"

How to market yourself
Sure-fire winner - With the correct alignment of brand style, client needs and visibility, a photographer can find their diaries filling up quickly (Image credit: Leonora Brebner)

Marketing yourself as a photographer can be a pain point for many of us. All the usual questions pop up – how do you do marketing? How do you book your next client? How do you make yourself stand out from the crowd? 

Although understanding these questions and finding the answers can seem both difficult and daunting, finding the right information that hasn't been buried in the depths of a treasure trove of experience can be equally hard.


This article originally appeared in Digital Photographer, a monthly magazine, and the kitbag essential for pros, enthusiasts, and amateurs alike!

Inside, you'll find practical guides, shooting tips, and techniques from working photographers, plus all the latest industry news.

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Leonora Brebner

With qualifications in culinary art, hospitality management and digital marketing, Leonora is an expert at crafting delectable-looking dishes and photographing them in a way that communicates her brand identity. She works both in the UK and internationally.