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Looks like Viltrox is working on the world's fastest full-frame zoom
By Kim Bunermann published
NEWS Could Viltrox be stepping into full-frame autofocus zooms with a 35-50mm f/1.4?

Canon who? Sony rules Japan's July camera sales taking all 7 top spots
By Kim Bunermann published
NEWS Kitamura Camera's latest sales rankings show Sony sweeping the charts – Canon is nowhere to be found, Nikon and Fujifilm hold on

Hasselblad’s new 100MP HDR camera shatters standards with 10 stops of stabilization, 15.3 stops of dynamic range and LiDAR autofocus
By James Artaius published
NEWS The Hasselblad X2D II 100C is the best camera the company has ever made, blending timeless tradition with the technology of tomorrow

Hasselblad X2D II 100C review: The finest stills camera ever made
By James Artaius published
REVIEW The Hasselblad X2D II 100C is a photography juggernaut: 100MP, 10 stops of IBIS, 15.3 stops of dynamic range, algorithmic AF, LiDAR… and a joystick!

This is the lens I’ve been waiting for: Hasselblad’s latest “trinity lens” is here
By James Artaius published
NEWS Hasselblad’s latest Exclusive “trinity lens” replaces 7 primes! Meet the XCD 35-100E

Is the new Godox AD400 Pro II the ideal strobe for location shoots?
By Kalum Carter published
News Godox launches the AD400 Pro II: A compact strobe with big upgrades for location shooters

It’s official: The popular Ricoh GR III has been discontinued
By Hillary K. Grigonis published
COMPACT CAMERAS The Ricoh GR III has been discontinued as fans wait for the new GR IV to ship

The latest Leica M11-V rumors have fans divided. Leica’s rumored rangefinder isn’t really a rangefinder at all if this is true
By Hillary K. Grigonis published
OPINION The specs have leaked for the rumored Leica M-11 V, which swaps the traditional viewfinder for an electronic one

“The best gear is the gear you can try and trust.” A new Peak Design, Fujifilm collab means photographers can try new cameras at this retail store (and get free cleanings)
By Hillary K. Grigonis published
NEWS A Peak Design Fujifilm collab brings camera demos and free gear cleanings to a New York City store
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