Insta360 jumped headfirst into the pocket gimbal camera market all guns blazing with the spectacular – but premium – Luna Ultra camera. The company is now teasing features for a less costly single-lens edition called the Luna Pro, and the latest news is that it will boast true vertical 4K video.
Insta360 first teased the camera three days ago, based on a joke that the number of product launches from the company could be a bit much for the marketing team!
The gimbal camera pictured in the teaser looks like the company's recently launched Luna Ultra camera, except that the camera at the top seems to only have a single lens.
The implication is that we're about to see, on September 10, the Luna Pro, which has already been released in China.
The camera still boasts a 1-inch sensor, 8K video and the detachable remote control screen, enough for Insta360 to describe it as a "flagship" even though it clearly plays second fiddle to the Ultra.
Insta360's real competitors, though, are the DJI Osmo Pocket 4 (with one camera) and Pocket 4P (with two).
As well as distinguishing itself with the detachable remote, Insta360 has given the camera the ability to shoot in 4K vertically as well as horizontally (at up to 4K60). Both of DJI's offerings switch to a 3K mode in vertical operation.
Although there is only one physical lens, the Insta360 Pro's digital zoom will be boosted to 4x, which the company says represents "80mm portraits."
While the Luna Pro has been seen at IFA Berlin, so it isn't just confined to China, the show is still running as I post this. It does at least confirm the name as well as the spec, but we don't expect to hear final pricing until September 10, a little behind Bejing's August 20.
Unlike DJI, which has been forced by US import law to stick to the Pocket 3, the Luna Ultra is and, presumably, the Luna Pro will be available to American customers. Soon we'll see the result on our guide to the best pocket gimbal cameras.
