Leica warns photographers not to be fooled by fake websites selling cameras

(Image credit: Leica)

Leica users are being urged to remain vigilant after the brand issued an official warning about a troubling surge in fraudulent websites masquerading as legitimate Leica dealers.

These fake sites are using Leica’s logos, product images and branding materials in an attempt to mislead buyers into making purchases – often for prices that appear far too good to be true.

It’s a reminder to all photographers, whether seasoned M-System devotees or newcomers exploring the Leica world, that if a deal looks too good to be true, it probably is.

Leica fake website and statement — Fake Leica website listing (Image credit: Leica)

In a formal statement, Leica wrote:

"We are aware of a recent rise in fraudulent websites that are unlawfully using Leica’s branding materials to mislead customers. These sites are not affiliated with Leica in any way and may attempt to scam consumers through counterfeit offers or unauthorized sales."

The warning highlights a growing problem in the photography community where high-value items – especially those from luxury brands like Leica – are targeted by scammers exploiting the brand’s reputation.

Leica says it is taking decisive action, stating:

"Leica takes this matter very seriously and is actively working to identify and take down these fraudulent websites. Protecting our customers and preserving the integrity of our brand are our top priorities."

For a company built on precision and trust, the idea of customers being deceived into buying counterfeits or never receiving their gear at all is understandably alarming.

The safest course of action is to stick with Leica’s recommended channels. As the statement goes on to clarify:

"To ensure the authenticity of your purchase, we strongly recommend buying only from: Authorized dealers listed on Leica’s website, Leica Camera USA’s official Online Store, or one of the 7 Leica Stores in North America. We thank you for your continued trust in Leica."

In today’s online marketplace, it’s tempting to chase a bargain, but Leica ownership has never been about the cheapest deal – it’s about the real thing.

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For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of the Royal Society of Arts, holds a Foundation Degree in Equitation Science, and holds a Master of Arts in Publishing. He is a member of Nikon NPS and has been a Nikon user since his film days using a Nikon F5. He saw the digital transition with Nikon's D series cameras and is still, to this day, the youngest member to be elected into BEWA, the British Equestrian Writers' Association.

He is familiar with and shows great interest in 35mm, medium, and large-format photography, using products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2, shooting Street/Documentary photography as he sees it, usually in Black and White.

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