Sony

Latest about Sony

Sony A7 III
Few cameras are so consistently capable across so many genres – but this full-frame mirrorless is, and now it's £300 cheaper

By Kim Bunermann Published

DEAL This full-frame mirrorless just hit a huge low – here's how the Sony A7 III shines in real-world use, and why this deal is too good to miss

DEAL
Close-up of a black digital camera's top controls including mode dial, shutter button, on/off switch, and menu buttons
Multi-award-winning full-frame mirrorless is Japan's No.1 camera, but its 3-year-old sibling is the real success story – here's why

By Kim Bunermann Published

NEWS Small, lightweight, and released 3 years ago, this compact full-frame mirrorless camera remains one of Japan's biggest sales success stories

NEWS
The Sigma 18-50mm f/2.8 DC DN | C Canon RF lens on a wooden surface against a dark background with moody lighting
80% of the Top 10 lenses in Japan are third-party optics – and Canon doesn't make the list at all

By Kim Bunermann Published

NEWS Sigma and Tamron dominate Japan's latest lens sales chart, taking 8 of the Top 10 spots

NEWS
Nikon lens against graphic background.
EISA Awards 2026: no Sony clean sweep this year as Nikon snags "Lens of the Year" crown as photography winners announced

By Alan Palazon Published

News The prestigious consumer tech awards has announced its 2026 winners, with Nikon glass crowned lens of the year, while Sony retains the accolade of best camera

News
Sony A7C II
“Still one of the best bets,” this 2023 compact mirrorless camera is so popular that it’s dominating both new and used sales charts in Japan

By Hillary K. Grigonis Published

NEWS The top-trending used cameras at one retailer in Japan hint at trends for compact, capable cameras

NEWS
Sony A7 V camera held in a person's hands
Sony A7 V keeps throne atop Japanese sales chart – but this hybrid camera might be a better alternative, even though it didn't make the list

By Alan Palazon Published

News The Sony A7 V maintained its spot atop Yodabashi Camera’s top 10 best sellers for the second half of July – but if you’re thinking of buying, there’s an alternative rig I'd recommend

News
Fujifilm X100VI camera held in a hand
Fujifilm’s viral status has pushed Nikon out of the top three camera makers – but that’s not the only shakeup in the latest camera brand ranking from Japan

By Hillary K. Grigonis Published

NEWS Fujifilm is now the third-largest camera maker in Japan, pushing Nikon down to fourth place

NEWS
Sony Alpha 7R IVa camera against a purple and blue background, labeled with a "Best Price" badge
This full-frame camera rivals medium format with next-gen sensor technology – now it's cheaper

By Kim Bunermann Published

DEAL The Sony A7R IVA comes without the bulk or high price of a medium format system

DEAL
The Sony RX10 photographed outdoors
Nearly half of the trendiest compact cameras in Japan have this one feature – and one of them isn’t even “compact” at over 1,000g

By Hillary K. Grigonis Published

TRENDS The Sony RX10 V was only around for one day in July, but it still made the top ten in Japan, proving the popularity of zoom

TRENDS
Videographer holding a Sony FX5
Sorry, filmmakers – the Sony FX5 was just delayed again, with NO confirmed release date on the cards

By Jon Stapley Published

NEWS Sony cites "production issues" as the reason for the delay of its 'handheld Hollywood' cine camera

NEWS
1 2 3 4 5 6 7 8 9 Archives