Tick, tock… Olympus brand will only be used "for a certain period"

Tick, tock… Olympus brand will only be used "for a certain period"

Would that which we call a rose by any other name would smell as sweet? Would an Olympus camera still be an Olympus camera if it didn't have the Olympus name on the front? 

Ever since news broke that Olympus Imaging was being sold to Japan Industrial Partners (JIP), there have been questions as to whether the brand name would still be used. However, while the manufacturer last week led us to believe that the Olympus brand would continue "for the foreseeable future", it has since made clear that it will in fact only use the name "for a certain period".

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