Sigma brings 28-70mm f/2.8 Contemporary lens to The Photography Show
Sigma brought along the new Sigma 28-70mm f/2.8 Contemporary lens to The Photography Show
While The Photography Show Spring Shoots event might be over, plenty of exciting content has now been made available on-demand for you to enjoy whenever you like. Whether you want to catch up on an interview that you missed, rewatch a particularly interesting talk or get a little more information on a bit of kit that you're eyeing up, don't forget to check out The Photography Show on-demand.
One of the most exciting aspects of the show came from top brands bringing their latest products to the show. Not only did we get a little more insight into the kit, but brand representatives also answered audience questions. We were lucky enough to have a virtual sit-down with Sigma representatives Ed Spencer and Tim Berry, who gave us a rundown on the new Sigma 28-70mm f/2.8 DG DN Contemporary lens.
• Read more: Sigma fp review
The new 28-70mm f/2.8 is designed to be 20% more compact and 40% lighter than the existing Sigma 24-70mm f/2.8 DG DN Art lens, while retaining the same optical quality. Weighing just 470g and built from TSC (thermally stable composite), the Sigma 28-70mm f/2.8 is designed to have a solid, premium feel, despite the lighter weight.
The Sigma 28-70mm f/2.8 DG DN Contemporary features 16 elements (2 FLD, 2 SLD and 3 aspherical elements) in 12 groups and 9 rounded diaphragm blades. It has a minimum aperture of f/2.8, a maximum aperture of f/22 and a minimum focusing distance of 19-38cm (depending on whether you're shooting at 28mm or 70mm respectively).
This new standard zoom lens from Sigma will be available in L-mount and Sony E-mount from 12 March. It will cost $899/ £759, which is a fantastic price point for a such a well-specced piece of glass.
If you're in the UK, you can pre-order the Sigma 28-70mm f/2.8 DG DN lens in L-mount and Sony E-mount at Wex Photo Video. Alternatively, if you're in the US you can pre-order this new Sigma lens in L-mount and Sony E-mount at B&H.
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With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.