Instagram is introducing a paywall so creators can monetize their posts

Instagram subscription service
(Image credit: Meta)

Instagram is changing yet again, and this latest addition will make it possible for creators to lock live videos, stories and posts behind a paywall. While the monetization of Instagram could help big social media influencers and creators earn more, it means that there must loyal fans will have to pay to view all their content. 

Currently if you follow someone, you get to see everything they post for free – stories, reels, photos or live videos. The hope is that by introducing Instagram subscriptions, the creators that employ the feature will be able to create deeper, more meaningful connections with their most dedicated followers while also creating another revenue stream for themselves. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.