Getty launches a generative AI tool that doesn't rip off creatives – and it comes with $10,000 of legal protection

Generative AI by iStock
(Image credit: Generative AI by iStock)

Getty Images, one of the world's leading suppliers of stock images, announced at CES 2024 the launch of Generative AI by iStock. The revolutionary generative AI tool is designed to empower users and businesses to turn creative visions into impactful content while remaining affordable. 

In the past year or so, AI image generators have been a real talking point across the digital imaging industry. The rapid advance of producing lifelike images has resulted in growing concern that it will one day be impossible to differentiate between real and computer-generated content. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.