A new camera is about to steal this idea – but Olympus did it first

Close-up of an Olympus PEN-F camera body, against a purple background, focusing on the Creative Dial
(Image credit: James Artaius)

What's old is new. We all know this. But we're about to see the launch of a major new camera that steals this old idea – and I want you to know where it came from.

I can't tell you what this new camera is, or I'll get into trouble (you'll have to pay attention to the latest camera rumors to work it out). But very soon this camera will be announced, and one of the most noteworthy features will be that it has a "new" creative dial. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.