I wish Giottos would do something with its innovative camera tripod patents that are now gathering dust

Dan Mold using a Giottos Tripod to photograph a mountain stream
(Image credit: Future)

While having an Italian twang, Giottos is actually a Chinese company based in Shenzen. The firm produced a raft of brilliant tripods and other camera accessories that would regularly sweep up awards, such as the TIPA Best Design Award for its innovative YTL Silk Road tripod series back in 2013. I was a reviewer of camera kit at the time and it was a common occurrence in the early 2010's to see their products receive full marks.

The peculiar thing is, back in 2014 Giottos pulled out from UK markets seemingly overnight. What was made even more bizarre was it was just as they were riding a wave of critical acclaim and success. Its then UK distributor at the time, Daymen International, also went into liquidation recently in July 2021.

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Dan Mold
Deputy Editor

Deputy Editor on PhotoPlus: The Canon Magazine, Dan also brings his technical wizardry and editing skills to Digital Camera World. He has been writing about all aspects of photography for over 10 years, having previously served as technical writer and technical editor for Practical Photography magazine, as well as Photoshop editor on Digital Photo

Dan is an Adobe-certified Photoshop guru, making him officially a beast at post-processing – so he’s the perfect person to share tips and tricks both in-camera and in post. Able to shoot all genres, Dan provides news, techniques and tutorials on everything from portraits and landscapes to macro and wildlife, helping photographers get the most out of their cameras, lenses, filters, lighting, tripods, and, of course, editing software.