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So when CAN you get a Panasonic Lumix GH6? Panasonic Japan warns of delays

Panasonic Lumix GH6
(Image credit: Panasonic)

The Panasonic Lumix GH6 (opens in new tab) was always going to be hot news and a wildly popular upgrade for MFT filmmakers, yet according to a statement issued by Panasonic Japan, the demand has exceeded expectations and there may be delays to meeting orders.

It’s not the first time, and it’s not just Panasonic. Just about every maker, from Sony to Nikon, from Canon to Fujifilm, has announced products that are subsequently delayed – sometimes for real reasons like chip shortages, but often because ‘demand has exceeded expectations’.

Lumix GH6 shipping dates

The Panasonic Lumix GH6 situation sounded particularly muddled so we checked directly with the Panasonic US and UK divisions. The Panasonic Japan advisory notice (opens in new tab) quotes an official launch date of March 25th, which is later than that in other territories, but this now appears to apply solely to the Japanese domestic market. US retailers like B&H and Adorama are accepting pre-orders against an expected delivery date of March 15.

This confusion over stock availability and supply an issue we’ve seen already around the Ricoh brand, which has swapped to digital-only sales in Japan but stays with regular distribution in the US. The point here is that announcements made by the Japanese divisions of camera companies do not necessarily reflect a global strategy and are just as likely to be referring simply to the Japanese domestic market.

In summary, Panasonic UK has confirmed to us that you can get the GH6 right now in the UK, and Panasonic US has confirmed the shipping date of March 15 being quoted by US retailers. 

Pre-order the Panasonic Lumix GH6 at B&H (opens in new tab)
Pre-order the Panasonic Lumix GH6 at Adorama (opens in new tab)

Buy the Panasonic Lumix GH6 at Wex (opens in new tab)
Buy the Panasonic Lumix GH6 at Park Cameras (opens in new tab)

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Rod Lawton
Rod Lawton

Rod is the Group Reviews editor for Digital Camera World and across Future's entire photography portfolio, with decades of experience with cameras of all kinds. Previously he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more.