Six Jessops stores will re-open their doors today in a move by new owner Peter Jones to revamp the British brand, it has been revealed. What’s more, up to 30 more Jessops stores will re-open throughout April at the rate of one a day.
The move to re-launch the Jessops stores – the Jessops chain went into administration in January – will create up to 500 jobs, according to a statement from the company, which also forecasts sales of more than £80 million in Year 1.
If Jessops achieves this it can claim nearly 15% of the UK’s DSLR market, which would place the company in the top 3 among retailers.
The move to re-open key Jessops stores follows a £4m investment by Jones to renovate its flagship outlets in London’s Oxford Street and Birmingham.
However, all Jessops stores that are re-opening will feature improvements, according to the statement, which will include
- Play Tables: Reconfigured stores to give an interactive experience where you can touch and feel the products, and try before you buy
- The Jessops Academy: photography courses can be booked in every store, for all levels from amateur snappers to aspiring professionals
- Collect@store: Greater integration with Jessops’ online offering, including a collect@store option for customers
- Expert assistance: The most highly-trained sales assistants in Europe, many specially trained with the camera manufacturers
- Europe’s Biggest range: Widest range of the world’s leading imaging brands
- Photo Printing: Offering a 25 minute express service as well as premium printing to canvas & posters within the hour
Jones wasn’t available to comment on the news at the time of writing. We will update this story as more information becomes available.
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