The Love Island look! How to shoot glitzy product photos

Product shot
(Image credit: Peter Fenech)
Lighting continuity

Credible lighting is the best way to sell an environmental composition. Since we're shooting a sunset theme, adding a flash to backlight the subject adds a wash of light reminiscent of low sunlight naturally illuminates the environment, but in a controllable way. For a firelight effect, even if ambient light is present, supplementing this with a gelled flash can make the glow stronger and introduce color continuity too. 

A technique many pro commercial advertising photographers use to communicate the target customer for a product is to capture the subject in a thematic setting.  


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Peter Fenech

As the Editor for  Digital Photographer magazine, Peter is a specialist in camera tutorials and creative projects to help you get the most out of your camera, lens, tripod, filters, gimbal, lighting and other imaging equipment.

After cutting his teeth working in retail for camera specialists like Jessops, he has spent 11 years as a photography journalist and freelance writer – and he is a Getty Images-registered photographer, to boot.

No matter what you want to shoot, Peter can help you sharpen your skills and elevate your ability, whether it’s taking portraits, capturing landscapes, shooting architecture, creating macro and still life, photographing action… he can help you learn and improve.