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Tamron 28-75mm f/2.8 Di III RXD G2
The five-star Tamron 28-75mm f/2.8 G2 workhorse zoom has just dropped to its lowest price yet, offering workhorse versatility for under $700

By Hillary K. Grigonis Published

E MOUNT The Tamron 28-75mm f/2.8 Di III VXD G2 is an excellent budget lens made even sweeter by a $200 discount

E MOUNT
Tamron logo with a patent diagram for the 28-70mm f/2 lens
Watch out, Sony and Canon: Tamron has designed a 28-70mm f/2 lens to rival your US$3,300+ optics

By Kim Bunermann Published

NEWS Tamron is exploring the ultra-fast standard zoom market, but with a design that promises prime-like brightness in a smaller, lighter and more affordable package

NEWS
A Nikon Z 24-120mm lens resting on a minimalist gray pedestal, showcasing its sleek design and intricate details
This zoom is the best-selling lens for the second year running… Here's why and the full top 10 of 2025

By Kim Bunermann Published

NEWS Zoom lenses continue to dominate Japan's photography market, with versatile workhorse optics leading the best-selling lenses of 2025

NEWS
From left to right, the Tamron 25-200mm f/2.8-5,6 Di III VXD G2, the Sony FE 100mm f/2.8 Macro GM, and the Canon RF 45mm f/1.2 STM
These three new lenses are oddballs, but they’re outselling traditional optics in Japan as a 25-200mm zoom, 1.4x macro, and an unusually affordable f/1.2 lens top sales charts

By Hillary K. Grigonis Published

TRENDS The list of best-selling lenses in Japan is topped by three new lenses that have unusual features

TRENDS
Tamron 150-500mm F/5-6.7 Di III VC VXD
The popular Tamron 150-500mm telephoto just got better as firmware brings improved autofocus and faster bursts

By Hillary K. Grigonis Published

FIRMWARE The Tamron 150-500mm f/5-6.7 Di III VC VXD is joining the list of lenses that support 120 fps burst on the Sony A9 III, but not with AF-C

FIRMWARE
Tamron 70-180mm F2.8 Di III VC VXD G2
Tamron 70-180mm F2.8 Di III VC VXD G2 review: this next-gen alternative ‘trinity’ telephoto zoom has even more to offer

By Matthew Richards Last updated

review New and improved, the Tamron 70-180mm F2.8 Di III VC VXD ‘Generation 2’ combines inherited finery with evolutionary features for Nikon and Sony shooters

review
A person shooting with the Tamron 25-200mm f/2.8-5.6 DI III VXD G2
Tamron just packed a 25-200mm range, half macro, and even f/2.8 into a single travel zoom – and it's still cheaper than a typical 70-200mm!

By Hillary K. Grigonis Published

news The new Tamron 25-200mm f/2.8-5.6 Di III VXD G2 mixes a bright aperture, versatile zoom range, and half macro into a single lens

news
Sigma 150-600mm f/5-6.3 DG OS HSM | S
Are people still buying DSLR lenses in 2025? Sigma says yes – Tamron says no

By Kim Bunermann Published

LENSES Sigma's decade-old 150-600mm is still a best-seller, but Tamron exited DSLR production entirely. Let's explore what that means for the market

6 Comments
LENSES
Tamron 70-180mm f/2.8 Di III VXD
Tamron’s new 70-180mm f/2.8 lens is nearly half the weight of the standard 70-200mm workhorse – and less than half the price

By Hillary K. Grigonis Last updated

NEWS The Tamron 70-180mm f/2.8 Di III VC VXD G2 isn't quite as long, but it's considerably lighter and cheaper than 200mm alternatives

NEWS
The Nikon mount version of the Tamron 18-300mm f/3.5-6.3 lens photographed outdoors
I left my bag of pro gear at home and took a cheap mirrorless camera and superzoom on vacation. Here’s how it went…

By Hillary K. Grigonis Published

TRAVEL There's something liberating about shooting with simple gear – and not having to haul around a camera backpack

2 Comments
TRAVEL
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