Polaroid has announced the world's smallest analog instant camera, the Polaroid Go – and along with a miniature version of its classic square format instant film.
The Polaroid Go (opens in new tab) is positively tiny, at just 105mm long, 84mm wide and 61mm tall – which is considerably smaller than the 107.6 x 121.2 x 67.3mm dimensions of its rival, the Instax Mini 11 (opens in new tab).
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“We spent years designing the Polaroid Go camera from the inside out," said Polaroid designer Ignacio Germade. "The camera’s internal components are arranged like a three-dimensional Tetris, using a careful composition to achieve a simple and effortless exterior and deliver the smallest size instant analogue camera possible."
Indeed, the Go is so small that Polaroid has even suggested that it's wearable – and in fairness, it is, if you fancy making a Flava Flav kind of fashion statement. Lifestyle images depict the camera being attached with a parachute pull-cord style strap attached to a cord wrapped around the neck or over the shoulder.
The new camera features a "dynamic flash", double exposures, self-timer, a longer lasting battery, "newly developed selfie mirror" and travel-friendly accessories – which include a compact moulded case.
"Bringing innovation, product design, creativity, and a little bit of attitude back to Polaroid has been our focus ever since we took over as the new team three years ago," said Polaroid CEO, Oskar Smolokowski. "The Polaroid Go is our biggest contribution to this yet. It is just really playful yet incredibly well-designed, and it’s going to make it so easy for you to bring a totally different camera than your phone with you wherever you go."
The Polaroid Go starts shipping on 27 April and costs $99.99 / £109.99 (approximately AU$197), with double packs of Polaroid Go film available for $19.99 / £18.99 (AU$34). Pre-orders are open now on the Polaroid website (opens in new tab).