Lady Gaga and Adobe have teamed up to offer a $10,000 cash prize to creatives who interpret the world of Gaga's latest album, Chromatica, using any Adobe App.
The Lady Gaga Chromatica Challenge challenges you to make use of exclusive Mother Monster assets and manipulate them with Photoshop, Lightroom or any other Adobe app to bring the sound of Chromatica to life.
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For those unaware, the album is about equality and inclusivity. Lady Gaga herself explained it, in her own very Gaga way, as:
“BloodPop [producer] brought it up, and we talked about how Chromatica was essentially on its own when you first look at it, it seems to be about colors and all the different colors and also music is made of a chromatic scale, you know? So it’s all the colors, all the sounds, you know, so we, we’re talking about inclusivity and life and also a lot of what we see around us and what we’re experiencing is math, which is very much like music and and sound is math as well.
"So we talked about that, and then I sort of went back and I said, 'Okay, well, yeah, it’s inclusivity but it’s really a way of thinking,' you know, it’s not just, 'Oh, Chromatica, we’re being inclusive with all the colors, all the people,' and when I say, 'All the colors, all the people,' I mean way more than we could possibly fathom."
Adobe suggests using the assets in any way you see fit, "from self-portraits to abstract representations of the Chromatica state of mind and beyond". And given the near-total nuttiness of everything in Gaga-land, the weirder, wackier and more wonderful you can be, the better.
The grand prize winner will receive a cash prize of $10,000 (or the equivalent in local currency), as well as a high-quality print of your image autographed by Lady Gaga, along with a 12-month Adobe All-Apps Creative Cloud Subscription. Nine second place winners will each win $400 cash (or local equivalent), an autographed Lady Gaga poster and a three-month All-Apps subscription.
For more information, and to download assets and enter, visit The Lady Gaga Chromatica Challenge microsite.
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