Why 70% of photographers looking to buy a new camera don't complete their purchase

Canon camera on tripod
(Image credit: Luis Quintero via Pexels)

The photography industry is going through a period of unprecedented change. Competition from smartphone providers, combined with the impact of the pandemic, has seen digital camera shipments decline to a new low of 8.9 million units, down from 121 million units in 2010. However, despite a drop in sales, camera prices continue to rise.

Increased shipping costs and chip shortages are also driving up camera prices. Indeed, earlier this year Canon and Leica informed customers that they can expect significant price increases on their products. As prices continue to rise, so too will the financial pressure on high street and online photography stores who are already seeing customers abandon baskets in record numbers.

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Lauren Scott
Freelance contributor/former Managing Editor

Lauren is a writer, reviewer, and photographer with ten years of experience in the camera industry. She's the former Managing Editor of Digital Camera World, and previously served as Editor of Digital Photographer magazine, Technique editor for PhotoPlus: The Canon Magazine, and Deputy Editor of our sister publication, Digital Camera Magazine. An experienced journalist and freelance photographer, Lauren also has bylines at Tech Radar, Space.com, Canon Europe, PCGamesN, T3, Stuff, and British Airways' in-flight magazine (among others). When she's not testing gear for DCW, she's probably in the kitchen testing yet another new curry recipe or walking in the Cotswolds with her Flat-coated Retriever.