What does it take to be a successful fashion photographer in 2024 ?

(Image credit: Siân Elizabeth)

What is fashion photography? Fashion photography is quite a general term, but if we break it down to the basics, it's the creative display of clothes and accessories, with inspirational images that are used for commercial outlets like advertising boards and fashion magazines to promote designers, retailers and even lifestyles.

The promise of a new year gives photographers of all genres a chance to reset, reassess what's working (or not) for them and look ahead to new commissions, creative ideas and collaborations. And this is definitely true of fashion photography. But what does it take to be a successful fashion photographer in 2024?

Siân Elizabeth

Siân is an internationally published beauty, fashion and portrait photographer. She also creates educational content for worldwide photography platforms, recently gave a talk at The Photography Show and is a podcast host. Siân has also been shortlisted for the British Photography Awards Fashion category.


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Digital Photographer

Digital Photographer is the ultimate monthly photography magazine for enthusiasts and pros in today’s digital marketplace.

Every issue readers are treated to interviews with leading expert photographers, cutting-edge imagery, practical shooting advice and the very latest high-end digital news and equipment reviews. The team includes seasoned journalists and passionate photographers such as the Editor Peter Fenech, who are well positioned to bring you authoritative reviews and tutorials on cameras, lenses, lighting, gimbals and more.

Whether you’re a part-time amateur or a full-time pro, Digital Photographer aims to challenge, motivate and inspire you to take your best shot and get the most out of your kit, whether you’re a hobbyist or a seasoned shooter. 

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