Mark my words: Apple will regret saying this about photography

Morpheus, sitting in "the volume" in The Matrix, with Apple logos reflected in his sunglasses
(Image credit: Warner Bros Discovery)

Apple recently made a statement about photography that, while I happen to agree with it and commend it, I think the company is going to regret making very soon – possibly by the time the iPhone 17 rolls around. 

The crux of the statement is this: Apple doesn't believe in the kind of generative AI seen in photos taken by phones like the Google Pixel 9 and Samsung Galaxy S24. Which is why the iPhone 16 is free from fake group shots and other such embellishments. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

James Artaius
Editor

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.

TOPICS