I can't tell cameras apart anymore. Are camera naming systems broken?

Sony ZV-1 vs ZV-1F vs ZV-E10 vs ZV-E1
(Image credit: Sony)

Are cameras different enough any more? Has the pace of technology and the necessity to add new rival-beating features eclipsed the traditional numbering system for cameras, and made them too hard to separate from one another? 

The Nikon Z8 is out, and by Nikon's own admission it is a "baby Z9". That is great for anyone who was clamoring for that specific camera and following the specs closely enough to determine it's the one for them. But for those of us that only follow Nikon's output with casual interest, except for the size, at a customary glance, it is just another camera with a confusing specification crossover with other very similar-looking Nikon cameras.

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Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.