Software & Plug-ins


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Professional photo editing, design and publishing software

Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Photo - named Best Imaging Software by the Technical Image Press Association in 2016 and iPad App of the Year 2017 - Affinity Designer and Affinity Publisher.

The Affinity suite was a result of the vision of the development team at Serif’s headquarters in Nottingham, UK. Created with the emphasis on speed, power, accuracy and lack of bloat, Affinity received a stream of glowing reviews from Mac users around the world, before being launched for Windows and iPad.

Their creation marked a change of focus for Serif which, since 1987, had grown a reputation for quality and reliability based on the award-winning Plus range of software for PC – low-cost alternatives to high-end publishing and graphics packages, putting professional effects and demanding publishing tasks within the reach of PC users around the world.