Fujifilm
Latest about Fujifilm

Memory card prices may just be the start. These three camera brands warn of rising costs amid the AI memory crisis
By Hillary K. Grigonis Published
NEWS During recent investor meetings, Canon, Nikon, and Fujifilm have all discussed the impact of rising memory costs

The lens is key to getting the retro look. A 14-year-old Fujifilm lens is currently leading prime lens sales trends in Japan as nifty fifties dominate the list
By Hillary K. Grigonis Published
TRENDS A camera app in Japan has tallied the most popular lenses, and the list is topped by the Fujifilm XF 35mm f/1.4 R

Sony A7 V overtaken by 3-year-old full-frame mirrorless – here's Japan's 'new' best-selling camera
By Kim Bunermann Last updated
NEWS The Sony A7 V is no longer Japan's best-selling camera, after a 2023 camera release reclaimed the top spot in the latest sales rankings

Fujifilm’s gamble on compact APS-C cameras and color science is paying off – but rising memory and silver costs could mean higher prices
By Hillary K. Grigonis Published
FUJIFILM Fujifilm opted not to be swayed by full-frame trends – and the company's latest report hints that risk is paying off in a big way

Compact cameras make up more than half of the top ten trending cameras at this retailer, as a viral PowerShot dethrones Sony’s most popular mirrorless
By Hillary K. Grigonis Published
TRENDS The list of trending cameras at US retailer B&H is topped by a Canon compact camera, followed by Sony's most popular mirrorless, and the viral Fujifilm X100VI

This popular compact camera is nearly impossible to buy – but it's now Japan's new #1
By Kim Bunermann Published
NEWS The Fujifilm X100VI is one of the most difficult cameras to actually get hold of worldwide – and it's taking the #1 spot in Japan's latest compact camera rankings

Japan's most popular compact cameras are years old but outsell newer releases – and start at just US$99 / £79 with retro style
By Kim Bunermann Last updated
NEWS Even in one of the world's most competitive markets, older compact cameras continue to outsell newer releases – and some are iconic point-and-shoots

The Sony A6400 and Fujifilm X-T3 are classic, cheap APS-C cameras – but which should you choose?
By Alan Palazon Published
VERSUS Going mirrorless? The A6400 and X-T3 are affordable and still respectable APS-C options – but which should you go for?

APS-C compact cameras like the Fujifilm X100VI and Ricoh GR IV have gone viral. But are photographers about to get another option?
By Hillary K. Grigonis Published
OPINION APS-C compact cameras are so trendy that they're hard to find in stock. I think that means there's room for more options
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