Fujifilm

Latest about Fujifilm

Panasonic Lumix ZS300 / TZ300 product shot
Just released, and already the #1 compact camera in Japan – a travel-zoom featuring Leica optics

By Kim Bunermann Last updated

NEWS The new point-and-shoot camera features a 24-360mm / 15x zoom lens, while half of the top 10 compact cameras are on backorder

5 Comments
NEWS
Fujifilm X100VI camera showing the screen and buttons, sat on on a slatted wooden bench
A viral compact camera has pushed the Sony A7 V out of the top sales spot in Japan, as 4 of the top 5 cameras come from a single brand

By Hillary K. Grigonis Published

TRENDS The latest sales numbers from Japan put the X100VI back at #1, pushing out the longstanding Sony A7 V

TRENDS
Man holding a Fujifilm X100 VI compact camera in one hand
This retro compact camera is Japan's new No.1 – dethroning Sony's full-frame mirrorless after 5 months at the top of the charts

By Kim Bunermann Published

NEWS Over two years after its launch, this Fujifilm is the most popular camera in Japan right now – again

NEWS
The Fujifilm House of Photography storefront decked out in Minions decorations
Viral artist Matt B Customs will personalize Instax cameras free for two days in London – but only if you love Minions

By Hillary K. Grigonis Published

NEWS Minions are taking over a Fujifilm store – and fans can even customize an Instax camera for free

NEWS
The Fujifilm Instax Mini instant film camera
Fujifilm’s new compact instant camera has a weird trick for selfies without that awkward outstretched arm – and it's hiding in the strangest place

By Hillary K. Grigonis Published

INSTAX The Instax Mini 13 is finally getting ready to ship – and its most unusual feature is hiding right in the camera strap

INSTAX
Hasselblad X2D II 100C against a black background
Surprise No.1 shift as "finest stills camera ever made" overtakes Sony A7 V in Japan's best-selling sales chart

By Kim Bunermann Published

NEWS After 84 years of Hasselblad, its 100MP flagship is setting new standards – now reclaiming the top position after previously missing the rankings

NEWS
Sony ZV-E10 II digital camera sitting on a white windowsill
A viewfinder-free creator camera overtakes traditional photography models in Japan

By Kim Bunermann Last updated

UPDATED For months, a leading beginner camera dominated Japan's sales charts – but a viewfinder-free creator camera has now taken the top spot

3 Comments
UPDATED
Kodak Pixpro C1 camera placed on a windowsill, showcasing its stylish design and lens under natural light.
These best-selling compact cameras share a winning formula – and smartphone fatigue may explain their success in Japan

By Kim Bunermann Last updated

The latest sales figures reveal that Japan's most popular compact cameras are simple and surprisingly cheap, starting from US$99

Compact Cameras
Fujifilm X-M5 camera with a Fujifilm 35mm lens attached on a green surface
Free firmware has just turned two of Fujifilm’s cheapest mirrorless cameras into instant film shooters, finally bringing back support for printing without an app

By Hillary K. Grigonis Published

FIRMWARE The popular Fujifilm X-M5 and X-T30 III can now print directly to recent Instax printer models without requiring an app

FIRMWARE
Fujifilm Instax Mini 12
I can’t believe Instax cameras continue to be so popular, when the offering and technology have barely changed in almost 30 years

By Gavin Stoker Published

Opinion Debuting in 1998, the Instax instant camera is nearly 30 years old – and it’s barely changed. So how does it continue to be a roaring success?

Opinion
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