Latest about Fujifilm
Fujifilm's amazing medium-format compact camera gets new firmware – but don't get too excited
FIRMWARE Third firmware update for the 102MP Fujifilm GFX100RF – here's what's new for the highest resolution compact camera available yet
Filmmakers get some love from Fujifilm with the latest GFX100 II firmware update, but what about still photographers?
News Firmware version 2.50 enables the GFX100 II to display aperture in t-stops and also brings new zoom controls for the GF 32-90mm power zoom lens
I’m a Nikon fanboy, but this tiny Fujifilm is the beginner camera I’d recommend for content creators in 2026
Opinion The Fujifilm X-M5 is a tiny mirrorless camera that punches well above its weight for photography and videography. If size and budget are a concern, there’s no better camera on the market right now for photo and video
Best standard zoom lenses in 2026: fast everyday zooms for mirrorless cameras
BUYING GUIDE Here's my pick of the very best standard zooms to replace your kit lens for Canon, Nikon, Sony, Fujifilm, L-mount, and MFT cameras
Your photographic portfolio is lying to you… showing your best photos might be costing you jobs
opinion Don't make your portfolio an album of your greatest photographic hits and successes
This compact camera split opinions as the "worst" and "most nostalgic fun" model – now it wins a major design award
NEWS The Fujifilm X Half launched in 2025 – and became one of the most talked-about compact cameras on the market. Now, it's been recognized with a prestigious iF Design Award
The highest resolution compact camera yet wins prestigious industry award for "embodying pure photographic pleasure"
NEWS The 102MP Fujifilm GFX100RF medium-format compact could replace your mirrorless camera – and it just won the iF Design Award
The "best retro compact camera" returns to No.1 in the charts – and Leica celebrates its first best-seller chart success
NEWS The Fujifilm X100VI is a popular compact camera – and now the champion is back on top of the sales list, beating newer releases with ease
These award-winning instant cameras are fun – and from as little as US$117, they make image sharing an experience again
NEWS The little Fujifilm Instax cameras just won a major industry design award, from special edition to budget-friendly instant shooters
Fujifilm, PLEASE make this lens! The zoom that Fujifilm photographers most want to see is actually an upgraded kit lens, and I couldn’t agree more!
LENSES Fujifilm has asked creators what lenses they want to see next – and the results hint at photographers craving wider apertures, smaller designs, and more zoom range
