Fujifilm

Latest about Fujifilm

OM System OM-5 Mark II, with the Olympus M.Zuiko 12-45mm f/4 Pro lens, outdoors in woodland
The compact camera trend is bleeding into mirrorless. Nine out of the top ten models in Japan are smaller crop-sensor bodies

By Hillary K. Grigonis Published

TRENDS A majority of the best-selling mirrorless cameras on the BCN+R list from Japan are smaller crop sensor bodies

TRENDS
Kodak FZ55 and Kodak Pixpro C1 being held in a man's hands
The most viral compact cameras aren’t anywhere to be found on the latest list of best-sellers from Japan. Instead, these point-and-shoots all have one thing in common

By Hillary K. Grigonis Published

TRENDS The top compact cameras in Japan from the first half of the year are dominated by models like the Kodak PixPro C1 and the Fujifilm Instax Mini Evo

TRENDS
Close-up of a black digital camera's top controls including mode dial, shutter button, on/off switch, and menu buttons
"World's smallest and lightest" full-frame mirrorless camera legacy lives on – this 2023 release with viewfinder is Japan's No.1 bestseller

By Kim Bunermann Last updated

UPDATED Weighing only 514g, this 33MP full-frame camera continues to outsell newer rivals nearly three years after its launch

6 Comments
UPDATED
Fujifilm X-S20 digital camera
Best lenses for the Fujifilm X-S10 and X-S20 in 2026: smaller lenses at a reasonable price

By Rod Lawton Last updated

Buying guide What are the best lenses for the Fujifilm X-S10 and X-S20, two of Fujifilm's most affordable, versatile, and compact cameras? Let me be your guide...

Buying guide
Best lenses for the Fujifilm X-M5: Fujifilm X-M5
Best lenses for the Fujifilm X-M5 in 2026: smart glass for hybrid shooting

By Rod Lawton Last updated

Buying guide I choose the best lenses for the Fujifilm X-M5 based on size weight and cost, key factors for Fujifilm’s popular hybrid camera

Buying guide
Man holding Fujifilm X-T4 to face
Best lenses for the Fujifilm X-T4 in 2026: my top choices for this classic camera

By Rod Lawton Last updated

Updated I choose the best lenses for the Fujifilm X-T4, picking top performers that match the X-T4’s classic retro layout

Updated
Fujifilm X100VI
Fujifilm X100VI: where to buy and not pay over the odds!

By Sebastian Oakley Published

Deals Please don’t let the scalpers win! You can save $500 on the Fujifilm X100VI by simply waiting a week

Deals
Fujifilm X-T5 with lens attached
Best Fujifilm lenses in 2026: brilliant zoom & prime lenses for X Series cameras

By Gareth Bevan Last updated

BUYING GUIDE We list the best Fujifilm lenses for all kinds of photography, whether you're into travel, close-ups, wildlife or portraits

BUYING GUIDE
Woman using Fujifilm X-T5 with XF 16-35mm f/2.8 zoom lens
Best lenses for the Fujifilm X-T5 in 2026: make the most of all those megapixels

By Gareth Bevan Last updated

Updated Join me as I pick the best lenses for the Fujifilm X-T5, based on image quality, features, build and handling

Updated
Instax Square SQ1
6-year-old Fujifilm camera is suddenly popular, exceeding sales expectations in Japan and "production cannot keep up" – thanks to a new trend

By Kim Bunermann Published

NEWS This camera wasn't an instant hit when it launched in 2020 – but a new wave of photographers and creators has given it an unexpected second life

NEWS
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