Latest about Fujifilm
A viewfinder-free creator camera overtakes traditional photography models in Japan
UPDATED For months, a leading beginner camera dominated Japan's sales charts – but a viewfinder-free creator camera has now taken the top spot
These best-selling compact cameras share a winning formula – and smartphone fatigue may explain their success in Japan
The latest sales figures reveal that Japan's most popular compact cameras are simple and surprisingly cheap, starting from US$99
Free firmware has just turned two of Fujifilm’s cheapest mirrorless cameras into instant film shooters, finally bringing back support for printing without an app
FIRMWARE The popular Fujifilm X-M5 and X-T30 III can now print directly to recent Instax printer models without requiring an app
I can’t believe Instax cameras continue to be so popular, when the offering and technology have barely changed in almost 30 years
Opinion Debuting in 1998, the Instax instant camera is nearly 30 years old – and it’s barely changed. So how does it continue to be a roaring success?
Newer cameras are losing out to this three-year-old mirrorless model in Japan's latest sales charts
NEWS Despite newer flagship launches, this 2023 full-frame camera continues to top sales charts in Japan across multiple retailers
40MP camera sensors aren’t always better: Here’s how they could be ruining your shots and how you can fix them
Features High-resolution sensors capture gorgeous, highly detailed images, but they’re also more susceptible to camera shake. Handle them wrong and you risk losing all of the lovely detail you thought you’d gained
The Fuji Cardia Travel Mini was a legendary 1990s point-and-shoot. But the retro camera could be inspiring a new lens design for mirrorless
OPINION One of the concept lenses recently presented in a Fujifilm event is based on a compact camera: the Fuji Cardia Travel Mini
This film-inspired compact camera is winning awards – but not everyone agrees
NEWS Loved by some, questioned by others – Fujifilm's award-winning retro compact camera continues to divide opinions
