Latest about Fujifilm
The new Fujifilm X-T30 III gets first firmware update
News Fujifilm’s charming little entry point into its coveted X Series gets just one small tweak in its first firmware update
Fujifilm’s instant film is so popular that Instax is increasing production again for the third time in four years
NEWS By the end of 2026, Fujifilm will have increased Instax production by 50 percent since 2022
This Canon was the most popular camera in November. The second-place camera is a compact camera (but it wasn’t even close)
TRENDS Japanese retailer Map Camera has announced the best-selling cameras for November, offering an interesting glimpse into trends in camera tech
These are the trendiest lenses of 2025. From newly-launched primes to versatile zooms, these are the top-selling lenses at one US retailer
TRENDS According to US retailer B&H, these are the top lenses of 2025 across all mounts
From 102MP powerhouses to retro rebirths, these 3 compact cameras won major awards in 2025
2025 HIGHLIGHTS The compact cameras everyone is talking about – and why experts say they're the year's top performers
The Fujifilm X100VI is a fantastic camera, but the point-and-shoot series I want to make a comeback is the Fujifilm X10 for this one key feature
OPINION The Fujifilm X10 series had optical zoom, yet still had Fujifilm's retro look
This is the most popular compact camera in Japan right now – again – and here's why it's still at the top of the charts
NEWS Take a look at the latest sales numbers of Japan's compact camera market, from major electronics retailers and online stores
Fujifilm 23mm f/2.8 R WR review: This tiny pancake makes a mirrorless feel like a compact camera
REVIEW The Fujifilm 23mm f/2.8 R WR is so small, it makes a mirrorless feel more like the X100VI
