Fujifilm

Latest about Fujifilm

Fujifilm X Half camera on wood chips surrounded by green plants
I thought Fujifilm made a mistake – but after spending weeks with its latest compact camera, I added one to my wish list

By Hillary K. Grigonis Published

OPINION I spent a few weeks with the Fujifilm X Half and, despite my original reservations, I didn't want to send it back

OPINION
Fujifilm X-T5 hands-on
“The X-T5 has not been discontinued,” says Fujifilm, as anticipation for next-gen cameras fuels rumors

By Hillary K. Grigonis Published

NEWS Fujifilm has debunked rumors about the discontinuation of the X-T5, as fans eagerly await the brand's next generation of mirrorless cameras

NEWS
Mike Harris handling Fujifilm X-M5 on trade-show floor
Who couldn’t find a use for the Fujifilm X-M5? It’s a miniature mirrorless marvel

By Mike Harris Published

Opinion The Fujifilm X-M5 is so cute, you’d be mistaken for thinking it's a toy, when under the hood it’s an absolute BEAST

Opinion
A person takes a selfie in the mirror with a Fujifilm Quicksnap disposable film camera
“Using analog adds an opportunity to stay present in the moment.” Gen Z brought back the disposable film camera. Fujifilm says the trend is just getting started

By Hillary K. Grigonis Published

FILM Fujifilm says the disposable film trend isn't a short-term fad. I connected with a Fujifilm rep to talk about the disposable camera trend

FILM
Meike AF 85mm f/1.8 GFX
Meike’s first autofocus lens for Fujifilm GFX is proving so popular that more could be coming

By Sebastian Oakley Published

News GFX photographers asked for more autofocus lenses – and Meike may be listening

News
FXWPDB Kumamoto, Japan. 18th Apr, 2016. Sony's semiconductor factory stands at Kikuyo town in Kumamoto prefecture on Monday, April 18, 2016. The factory suspended their manufacturing after massive earthquakes attacked Japan's southern island of Kyushu. © Yoshio Tsunoda/AFLO/Alamy Live News
Japan’s 7.1-magnitude earthquake hit a key region for camera sensor manufacturing as Sony, Fujifilm plants evacuate

By Hillary K. Grigonis Published

JAPAN An earthquake in Japan has caused several image sensor manufacturing centers to evacuate, including Sony, Fujifilm, and TSMC

JAPAN
Sony A7 V camera on a wooden surface
Released at No. 1, the Sony camera that “redefines the standard” is back on top in Japan, but a retro compact isn’t far behind

By Hillary K. Grigonis Published

TRENDS Japan's Map Camera has two Sony cameras and a popular retro compact camera in the top three spots for June 2026

TRENDS
Canon EF 50mm f/1.8 STM camera lens with autofocus/manual focus switch, placed on a light reflective surface
This decade-old DSLR lens is outselling almost every modern lens in Japan as it's an "affordable marvel that any Canon photographer should own"

By Kim Bunermann Published

NEWS Mirrorless may have taken over, but one inexpensive DSLR-era prime has climbed to No.1 in Japan's latest best-selling lens chart, beaten only by one third-party standard zoom

NEWS
Fujifilm X-M5 being held in man's hand with Hot Deal flash
This trendy retro Fujifilm mirrorless camera has dropped in price – and comes free with two must-have accessories

By Sebastian Oakley Published

Deals The Fujifilm X-M5 is a compact powerhouse sharing DNA from the X100V with the benefit of interchangeable lenses

Deals
fujifilm x-pro3
My screen time is already atrocious – in a world where retro compact cameras are king, I’d like to see more hybrid viewfinders

By Mike Harris Published

Opinion Fujifilm launched the hybrid viewfinder in 2010 and it’s baffled me ever since why other manufacturers aren’t jumping on the optical bandwagon

2 Comments
Opinion
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