Latest about Fujifilm
This compact mirrorless is rising up the ranks of Japan’s best-selling cameras, but it hasn’t dethroned the Sony A7 V
TRENDS The Sony A7 V once again sits at the top of Japanese retailer Yodobashi's list of best-sellers, but it's followed by a compact Fujifilm kit
Barmy mount adapter lets you put medium-format lenses on Nikon APS-C or full-frame cameras
News The Shoten Mount Adapter GXTZ allows you to put Fujifilm GFX-compatible lenses on Nikon Z-Series cameras. But would you really want to?
Fujifilm’s stunning GFX100RF just hit its lowest-ever price with over £600 off, thanks to a secret voucher code
Deal The 102-Megapixel Fujifilm GFX100RF is now at its lowest-ever price, but only with this secret voucher code
In an AI era, one of the most influential companies is actually this camera brand with its old-school instant film and retro compact cameras
NEWS TIME has selected Fujifilm as one of the 100 Most Influential Companies of 2026, highlighting the brand's Instax line
I’m a camera expert, but I'm still surprised by the compact and retro camera designs on Japan's best-selling camera list
TRENDS A major camera retailer in Japan has just shared a year's worth of top cameras, and several on the list are surprising
Leitz Cine expands Hektor lens range with Fujifilm GFX compatibility
News Leitz Cine gives Fujifilm GFX creators a new cinematic lens option
I hunt deals for a living, and this is the cheapest I've ever seen the Fujifilm X-E5!
Deal At £1,007, the Fujifilm X-E5 is now dangerously close to impulse-buy territory
The best medium format cameras in 2026: 100MP monsters for supreme image quality
Buying guide The best medium format cameras as small as full-frame cameras in size – and some are even comparable in price!
From 100MP shooters to tiny mirrorless, Japan’s list of best-selling cameras couldn’t be more opposite. These top ten cameras hint at three key photography trends
TRENDS The latest list of best-selling cameras from Japan is here, and I think it speaks to three key trends in the industry right now
Japan’s bestselling mirrorless camera isn’t showing signs of slowing down – and one retailer says "many" photographers are switching from other brands
TRENDS A "Sony phenomenon has swept through the market,” says major camera store in Japan, as the Sony A7 V tops best-seller lists for the fourth month in a row
