Latest about Fujifilm
I can’t believe Instax cameras continue to be so popular, when the offering and technology have barely changed in almost 30 years
Opinion Debuting in 1998, the Instax instant camera is nearly 30 years old – and it’s barely changed. So how does it continue to be a roaring success?
Newer cameras are losing out to this three-year-old mirrorless model in Japan's latest sales charts
NEWS Despite newer flagship launches, this 2023 full-frame camera continues to top sales charts in Japan across multiple retailers
40MP camera sensors aren’t always better: Here’s how they could be ruining your shots and how you can fix them
Features High-resolution sensors capture gorgeous, highly detailed images, but they’re also more susceptible to camera shake. Handle them wrong and you risk losing all of the lovely detail you thought you’d gained
The Fuji Cardia Travel Mini was a legendary 1990s point-and-shoot. But the retro camera could be inspiring a new lens design for mirrorless
OPINION One of the concept lenses recently presented in a Fujifilm event is based on a compact camera: the Fuji Cardia Travel Mini
This film-inspired compact camera is winning awards – but not everyone agrees
NEWS Loved by some, questioned by others – Fujifilm's award-winning retro compact camera continues to divide opinions
The X-M5 is Fujifilm’s trendiest cheap mirrorless – but as a Fujifilm photographer, this is the camera that I’d buy instead
OPINION I'm a Fujifilm photographer and, if I had to pick up a budget camera right now, the X-S20 would win over the X-M5
Confirmed: Fujifilm has officially discontinued both battery grips for its flagship mirrorless cameras, the X-H2 and X-H2S
FUJIFILM Fujifilm has ceased production of its vertical battery grips built for the X-H2 and X-H2S
Memory card prices may just be the start. These three camera brands warn of rising costs amid the AI memory crisis
NEWS During recent investor meetings, Canon, Nikon, and Fujifilm have all discussed the impact of rising memory costs
