Latest about Fujifilm
Only weeks on the market, this full-frame powerhouse tops Japan’s best-selling camera charts – Again!
BEST-SELLER A record-breaking sales star: This new camera outsold all four Fujifilm models ranked from second to fifth combined...
Japan's best-selling camera brands crowned: compact, mirrorless, DSLR, video, and action winners revealed
NEWS The BCN Award 2026 reveals Japan's top camera brands across every major category
The first major launches of 2026 are a 5MP retro camera and a compact that can't shoot color. Are simple cameras the next big trend in photo gear?
OPINION The biggest camera launches of 2026 so far are more about what they CAN'T do then what they can
This cheap compact camera beat pro mirrorless. The most popular cameras of 2025 at this US retailer are a strange mix of cheap compacts and high-end mirrorless cameras
TRENDS According to US retailer B&H, these are the most popular cameras of 2025, a list that ranges from $30 compact cameras to high-end mirrorless
Is Fujifilm about to update its beloved tiny pancake lens? Patent hints that Fujifilm is working on a smaller 18mm f/2 – but I hope this one feature becomes reality
OPINION A patent in Japan hints that Fujifilm could be working on an updated 18mm f/2 pancake lens
Fujifilm’s new Instax Mini Evo Cinema takes inspiration from classic 1960s Fuji Single-8 cine cameras that were actually superior to Kodak Super 8
Classic camera The story behind the vintage tech that inspired Fujifilm's weird new Instax Mini Evo Cinema camera
The best lenses for the Fujifilm X-T5 in 2026: make the most of all those megapixels
Updated Join me as I pick the best lenses for the Fujifilm X-T5, based on image quality, features, build and handling
Finally #1! Released back in 2023, this beginner-friendly mirrorless is Japan’s best-selling camera in 2025
BEST-SELLER This camera climbed from third to first in three years: It's compact, beginner-friendly, will teach you photography, and is available for under US$800
