Latest about Fujifilm
The best medium format cameras in 2026: 100MP monsters for supreme image quality
Buying guide The best medium format cameras as small as full-frame cameras in size – and some are even comparable in price!
From 100MP shooters to tiny mirrorless, Japan’s list of best-selling cameras couldn’t be more opposite. These top ten cameras hint at three key photography trends
TRENDS The latest list of best-selling cameras from Japan is here, and I think it speaks to three key trends in the industry right now
Japan’s bestselling mirrorless camera isn’t showing signs of slowing down – and one retailer says "many" photographers are switching from other brands
TRENDS A "Sony phenomenon has swept through the market,” says major camera store in Japan, as the Sony A7 V tops best-seller lists for the fourth month in a row
I keep picking up my Fujifilm X100 compact camera and completely ignoring my pro-grade Sony A7R IV
opinion It may not be the 'best' camera, but for me it is the best
I’m a pro portrait photographer who still uses the Fujifilm X-T4. This is what I want to see in the X-T6
OPINION As a photographer using the old X-T4, I'm hoping to see updates to autofocus, stabilization, and design when my beloved camera series sees its next update
Best travel camera deals: Save up to £200 on your next compact companion, from budget-friendly to pocket powerhouses
DEALS Save on your next adventure camera – lightweight, compact, and ready to capture every moment in stunning quality
These two compact cameras are quite different – yet both have been Japan's most popular budget models for months
NEWS The Kodak Pixpro FZ55 and C1 continue to top Japan's best-seller lists – but their popularity comes down to very different strengths
A Fujifilm X-T5 camera is chilling out in hand-made housing on top of the Swiss Alps, beaming mountain conditions to visitors
FUJIFILM Roundcam is using the Fujifilm X-T5 in their custom housings built for live-streaming 360 panoramas of iconic locations
