Fujifilm

Latest about Fujifilm

Fujifilm GFX100RF
Forget the studio – The Fujifilm GFX100RF was made to see the world

By Sebastian Oakley Published

Opinion Why the Fujifilm GFX100RF might be the ultimate medium format camera

Opinion
Close-up of a black digital camera's top controls including mode dial, shutter button, on/off switch, and menu buttons
Half of the Top 10 cameras in Japan right now come from one manufacturer – the No.1 is "recommended for users who want to carry a full-frame camera with them at all times and don't want to compromise performance"

By Kim Bunermann Last updated

UPDATE 50% of the best-selling cameras in Japan are coming from this global player, but one is missing from the Top 10 chart completely

UPDATE
The Fujifilm VF-GFXC2 mounted on the GFX Eterna 55 cinema camera
Fujifilm’s cinema camera is getting a dedicated viewfinder – and a new app. Fujifilm is refreshing the GFX Eterna 55 with both a viewfinder made for open gate and a mobile app

By Hillary K. Grigonis Published

NEWS Fujifilm’s cinema camera is getting both a viewfinder and iPad support for working on an oversized screen in a dual announcement for the GFX Eterna 55

NEWS
Canon PowerShot SX740 HS compact camera held in a hand
Japan’s No.1 compact camera is a cult favorite featuring 8-year-old tech and 40x zoom that still beats newer releases

By Kim Bunermann Last updated

UPDATED With second-hand prices often higher than the retail price, the compact camera topping Japan's sales chart is undoubtedly popular – here's why

UPDATED
Fujifilm XF 400mm F4.5 R LM OIS WR product image
Hands on: Fujifilm XF 400mm F4.5 R LM OIS WR review

By Ben Andrews Published

Not yet rated

Fast yet light, premium yet (relatively) affordable: could this be the ultimate sports and wildlife lens for X-mount shooters?

Lenses
Fujifilm XF 400mm f/4.5 R LM OIS WR
“Lightweight, compact, powerful.” Fujifilm’s new 400mm f/4.5 takes on sports and wildlife as a brighter, lighter alternative to zooms for X-Mount cameras

By Hillary K. Grigonis Published

FUJIFILM The new Fujifilm XF 400mm f/4.5 R LM OIS WR finally gives Fujifilm photographers a native prime telephoto between the 200mm and 500mm lenses

FUJIFILM
Fujifilm X100VI
The best Fujifilm cameras in 2026: from retro X-mount mirrorless to affordable medium format

By Gareth Bevan Last updated

BUYING GUIDE The best Fujifilm cameras appeal to traditionalists, enthusiasts, and professionals alike, blending retro style with the latest tech

BUYING GUIDE
Front three-quarter view of the Sony RX10 V with its lens extended on a fallen tree trunk.
An 8-year-old DSLR is fighting with pro mirrorless, a new bridge camera, and a cheap compact in the strangest mix of camera trends yet

By Hillary K. Grigonis Published

TRENDS What do a pro mirrorless camera, a modern bridge camera, a cheap compact viewfinder camera, and an old DSLR have in common? They’re all trending right now at B&H

TRENDS
Two Fujifilm X-E5 cameras in black and silver next to one another on a stone wall
How popular would Fujifilm be without the X100VI? New rankings from Japan hint compact cameras aren’t the only camera trend to watch

By Hillary K. Grigonis Published

TRENDS Without compact cameras, Fujifilm remains behind Nikon, new data ranking Japan’s mirrorless camera makers shows

TRENDS
The best tilt-shift lenses
Best tilt-shift lenses in 2026: get a whole new perspective on your photography

By Matthew Richards Last updated

BUYING GUIDE Take control of perspective and depth of field with the best tilt-shift lenses for architecture, landscapes, and more

BUYING GUIDE
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