I grew up idolizing George Lucas, but his passive stance on AI is deeply wrong

American Graffiti Director George Lucas behind camera on the set of his classic 1973 movie.
(Image credit: Getty Images / Screen Archives)

There are few creatives I admire more than George Lucas. He’s heard it all before, but I’m not sure I could put into words just how much Star Wars and Indiana Jones have meant to me over the years. Heck, I even crack out American Graffiti every now and then and have always been a strong proponent of the Prequel Trilogy (I just don't get the Jar Jar hate...). That said, I will always stand up for what I believe in, and I’m not keen on the legendary filmmaker’s latest take on AI.

In a very interesting long-form interview with film, art and culture magazine A Rabbit’s Foot, Lucas discusses the Lucas Museum of Narrative Art, which he co-founded with his wife Mellody Hobson and is set to open in September, why he thinks so many older Star Wars fans didn’t resonate with the Prequel Trilogy, and his stance on artificial intelligence.

It’s the latter that really piqued my interest, given that I’ve written an awful lot about AI and its impact on both film and photography. His first point is that AI makes filmmaking easier, and I can’t argue with that. He then likens opposing AI to opposing the invention of the car “they break down, they need gas (...) pretty soon they’ll be making them into tanks,” going on to say “There’s nothing you can do about it (...) That’s progress, it’s the future.”

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(Image credit: Getty Images / Sunset Boulevard)

For me, that’s the kicker. This notion that you can’t do anything about AI, or on the other side of the coin, that AI is inherently bad and it shouldn’t exist at all. Both arguments are extremes, but what about the middle ground? What about a world where AI exists, but we do indeed do something about it?

I don’t have a hatred of AI. I have a hatred of unethical, generative AI. The kind of artificial intelligence that scrapes existing works, regardless of copyright and MacGyvers them into AI slop. My problem with generative AI is that it removes the human element and to me, it’s the human element that makes art, art.

Directors Steven Spielberg and George Lucas arrive at the 2016 American Film Institute Life Achievement Awards Honoring John Williams at Dolby Theatre on June 9, 2016 in Hollywood, California.

Steven Spielberg and George Lucas in 2016 (Image credit: Getty Images / Emma McIntyre)

I'd go so far as to suggest that George skewers his own argument, because he mentions several times during the interview that movies are about emotion. “You go to the movies because the stories move you emotionally,” he says. The article finishes with him stating: “Steven and I always agreed on that: what you’re selling, in the end, is emotion.” I couldn’t agree more!

But the whole problem with generative AI, in my mind, is that it strips out the emotion and leaves behind little more than a creative husk. I get that Lucas’ whole deal when it comes to moviemaking is pushing the envelope. The Original Trilogy wouldn’t have been made if it wasn’t for the filmmaker’s faith in both technology and indeed his own ability.

Lucas famously founded Industrial Light & Magic during the production of Star Wars: A New Hope, going so far as to actually build custom tech to deliver the film’s ground-breaking special effects. Love it or loathe it, the Star Wars Trilogy Special Edition was a bold, groundbreaking move. And Star Wars: Attack of the Clones was famously the first Hollywood blockbuster to be shot digitally in its entirety, with the film also landing an Academy Award nomination for its visual effects.

It doesn’t surprise me in the slightest that George is a proponent of AI when it comes to filmmaking. I just wish the medium’s supporters would take a more proactive approach to AI’s involvement in a bid to preserve the emotion that George Lucas himself covets so much. It’s worth noting that I’m adding my two cents to a few words provided in an interview. I’m sure Lucas would have much more to say on the matter in an open discussion. Maybe our views are more aligned than I think… If you’d like to weigh in yourself, leave a comment below.

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Mike Harris
How To Editor

Mike studied photography at college, honing his Adobe Photoshop skills and learning to work in the studio and darkroom. After a few years writing for various publications, he headed to the ‘Big Smoke’ to work on Wex Photo Video’s award-winning content team, before transitioning back to print as Technique Editor (later Deputy Editor) on N-Photo: The Nikon Magazine.

With bylines in Digital Camera, PhotoPlus: The Canon Magazine, Practical Photography, Digital Photographer, iMore, and TechRadar, he’s a fountain of photography and consumer tech knowledge, making him a top tutor for techniques on cameras, lenses, tripods, filters, and more. His expertise extends to everything from portraits and landscapes to abstracts and architecture to wildlife and, yes, fast things going around race tracks...

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