Sigma

Latest about Sigma

Black-and-white image, showing a woman in the streets, wearing a hat and clown makeup
This pro photographer prefers a 35mm prime for portraits – and this is why

By Kim Bunermann Published

Opinion Let's discuss the benefits of working with a fixed lens and a 35mm focal length in photography

Opinion
Sigma 16-300mm f3.5-7.1 | C
From wide angles to wildlife - Sigma’s vast 16-300mm lens is shipping on May 16th

By Sebastian Oakley Published

News Sigma’s new 16-300mm lens ships May 16: A game-changer for versatile photography

News
Sigma BF silver camera body and a bottle of Chanel No. 5 perfume sit side by side against a dark background
"I really wanted to make a camera that has a timeless value like the Chanel No. 5 bottle"

By Kim Bunermann Published

INSPIRATION Sigma CEO Kazuto Yamaki gives insights into the design of the Sigma BF, what it has to do with the perfume bottle, and what 'BF' actually stands for

INSPIRATION
Sigma CEO Kazuto Yamaki, wearing a grey suit, holding up a lens, against a defocused nature background
“We can make around 200-400 camera bodies per month,” Sigma CEO talks complex Sigma BF manufacturing

By Mike Harris Published

News The Sigma BF’s gorgeous looks and one-piece aluminum body don’t come easily. And that’s everything I’d expect from the camera dubbed ‘Beautiful Foolishness’

News
Sigma 16-300mm f3.5-7.1 | C
Sigma 16-300mm f/3.5-6.7 DC OS | C review: a travel lens that aims to really put the ‘super’ into superzoom

By Matthew Richards Published

Review The travel-friendly Sigma 16-300mm f/3.5-6.7 DC OS | C delivers a monster 18.8x zoom range, and is available for a wide variety of APS-C format mirrorless cameras

Review
Sigma BF on a grey surface
Sigma BF camera is selling so fast, Sigma can’t keep up, issues apology

By Mike Harris Published

News The Sigma BF is selling like hot cakes, so much so that Sigma is already struggling to meet demand for this built-to-order beauty, with I-series lenses also affected

News
Close-up of Sigma 500mm F5.6 DG DN OS Sports on tripod being operated by a hand on a background of green leaves
Need a lighter telephoto prime? Save $200 on the compact Sigma 500mm f/5.6 DG DN OS Sports

By Mike Harris Published

Deal L-mount and Sony E-mount photographers can save a tidy $200 off the small and lightweight Sigma 500mm f/5.6 DG DN OS Sports at B&H Photo

Deal
An exterior picture of the Sigma camera and lens factory in Aizu during heavy snowfall
Sigma factory tour: We go behind the scenes to find out how some of the world’s greatest lenses are made

By Dan Mold Published

FACTORY TOUR We flew to Aizu, Japan to find out how some of the world’s best and most popular lenses are made at Sigma's one and only factory

FACTORY TOUR
Come on Sigma, give me a compact camera inspired by the BF will ya?

By Mike Harris Published

Opinion I want Sigma to resurrect its DP series but for the Sigma BF era – who's with me!?

Opinion
The Sigma rebrand has been quietly happening for years – and I think it’s a stroke of genius

By Mike Harris Published

Opinion Nobody can compete with the onslaught of cheap, good-quality lenses coming out of China – and in this new era, Sigma doesn’t have to

Opinion
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