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A majestic polar bear stands on a large ice floe with its head lowered, looking towards the right, against a stunning backdrop of a sunset over icy waters.
Adobe Firefly for photographers and videomakers: plans, pricing and what you can use it for

By Tom May Published

Want to harness the power of generative AI for your photography projects? Here's everything you need to know.

Artificial Intelligence
An illustration demonstrating the new Adobe Firefly video and audio tools
Say what?!? Adobe Firefly can now generate audio for AI videos and even give a voice to AI avatars

By Hillary K. Grigonis Published

NEWS First, Adobe Firefly allowed creators to generate AI video; now, the AI will help video editors generate audio too

NEWS
Adobe Firefly generated image of football player standing in football stadium with a plant pot on his head
I can’t wait to see what Premier League Fantasy Football fans do with Adobe AI, but does Adobe know what it’s getting itself into?

By Mike Harris Published

News He's got a plant pot – on his head. He's got a plant pot – on his head. He's got a plant pot – on his head. He's got a plant pot on his head!

News
Opinion
Close Up of Young Black Woman Holding Camera
Lightroom FINALLY supports native Fujifilm tethering

By Gareth Bevan Published

NEWS Fujifilm joins the ranks of Canon, Nikon and Sony with native Lightroom Classic tethering – no plugins required!

NEWS
Anime-style landscape digital drawing of a man holding a camera at a lake, with a cherry tree in midground, a mountain in the distance and the moon in a cloudy night sky
Adobe’s Firefly AI has generated 24 billion images – make that 24 billion and one…

By Mike Harris Published

Features Adobe Firefly provides further proof that generative AI is here to stay, with over 24 billion assets now generated since its release

Features
An AI filters pop-up with a slider eliminates photos that are not in focus
Culling is the worst part of being a wedding photographer. Lightroom is working on a solution – and I couldn’t be more excited

By Hillary K. Grigonis Published

OPINION Lightroom AI Filters will weed out out-of-focus shots and blinks for faster culling

OPINION
Adobe Firefly App (three images) a flower, goldfish, and yellow chair against a colorful painting.
Adobe puts AI in the palm of your hand with new Firefly smartphone app

By Mike Harris Published

News AI on the go: Adobe launches Firefly app and partners with more third-party AI models to boost Firefly’s generative performance

News
A graphic depicting some of the tools on Aodbe Photoshop for Android
Photoshop now has a mini Android version of the favorite photo editor – and it’s currently free

By Hillary K. Grigonis Published

Adobe has just launched a mini version of Photoshop, free for Android devices

Apps
Hands typing on MacBook running Adobe Lightroom Classic in Library module with images of footballers. A few cameras can be seen in the background as well as a pot plant
The Adobe Creative Cloud All Apps price hike is confusing, but could SAVE you money. BUT I think paying extra for exclusive AI tools might not be all bad

By Mike Harris Published

Opinion Adobe’s latest Creative Cloud price restructuring is as confusing as ever, but you could actually end up paying less than you do now

Opinion
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