Canon teams up with Reuters in a bid to crack down on AI-generated images

AI Robot and human
(Image credit: Getty Images)

Global content and tech leader Thomson Reuters has teamed up with Canon and Starling Lab - an academic research lab - to launch a pilot program that will help authenticate images. The initiative aims to address the legitimacy of images used in news reporting so that AI images don’t slip through the cracks as real photos. 

AI Photography (branded promptography by Boris Eldgasen) has gotten terrifyingly realistic in the last six months. It’s now possible to create images from text that leave the viewer questioning its reliability.  AI photos have fooled judges and won photo contests and been used by scammers to exploit the Turkey-Syria earthquake. This new collaborative effort hopes to reshape how news organizations handle visual content.

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.