A history of Kodak: from underdog to household name

Kodak Logo
(Image credit: Kodak)

Kodak is now a household name, but it had a hard time getting where it is today. In fact, some would say that Kodak's history is that of the underdog, but why is that, how did it become the a household name, and why is it the choice of thousands of film photographers around the world? Let's take a deep dive!

Kodak was created in 1888 by George Eastman and its factory was founded in Rochester, New York where the company is still making film today. Now for a company that has been in production for 134 years, you would think that it would be on the same level as many household names, earning billions a year, and to an extent it does, or at least it did in 2020, with a revenue of 1.018 Billion.

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Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science, and is a Master of Arts in Publishing.  He is a member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected into BEWA, The British Equestrian Writers' Association. 

He is familiar with and shows great interest in street, medium, and large format photography with products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from the likes of Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2 shooting Street photography or general life as he sees it, usually in Black and White.