AI portraits are hard work, says deceitful Instagrammer with 28K followers

AI portraits
Avery claims AI portraits require a lot of work, but these look pretty convincing – and were downloaded straight from Midjourney (Image credit: Hannah Rooke / Midjourney)

A creative who’s gained more than 28,000 followers on Instagram has just confessed that all his portraits are AI-generated. Having gained an unexpectedly large amount of followers, Joe Avery decided it was time to come clean and tell the world how he created his series of striking portraits. 

When Avery first started posting portraits on Instagram back in October 2022, he used hashtags such as  #portraitphotography, #portrait_gram and #portrait_perfection but very rarely used #ai (if ever). There was no mention in the caption about AI portraits and often, when people congratulated him for such incredible photo, he merely thanked commenters for their compliments and neglected to mention that he didn’t actually take the photo. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.