tamron

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Two black camera lenses, Sigma 18–50mm and Sony FE 24–70mm, standing side by side on a reflective surface
The most popular lenses in Japan are third-party zooms. The No.1 is a "remarkably compact yet well-built" optic, available for Canon RF, Fujifilm X, Sony E and L-mount

By Kim Bunermann Published

NEWS Sigma's standard zoom lenses are best-sellers in Japan, while Sony's affordable 100-400 telephoto zoom beats Nikon and Canon

NEWS
Camera zoom lens – NIKKOR Z 70-200mm f/2.8 VR S – with "DISCONTINUED" text in bold white on a red bar over a green background
The No.1 top-traded zoom lens in Japan is "probably the best 70-200mm zoom in the world. Ever." Now discontinued, it tops the sales chart in 2026 so far

By Kim Bunermann Last updated

UPDATE Praised for its extraordinary sharpness, this 70-200mm f/2.8 is on top of the trade zoom lens charts in the first half of 2026 at Minna Camera

UPDATE
Eight assorted camera lenses arranged on a dark, textured rock surface with dramatic lighting
More than half of zoom lenses traded in Japan reach 200mm or longer, as third-party manufacturers are left far behind by Canon, Nikon and Sony

By Kim Bunermann Published

NEWS New data shows 51.2% of zoom-lens trades reached 200mm or longer in H1 2026, with Canon taking the top spot among the brands reported

NEWS
Tamron 16-30mm f/2.8 Di III VXD G2 product image
Tamron 16-30mm f/2.8 Di III VXD G2 review: this upgraded, next-gen ‘alternative trinity’ wide-angle zoom goes wider AND longer

By Matthew Richards Published

Review The Tamron 16-30mm f/2.8 Di III VXD G2 builds on the success of its 17-28mm forebear, becoming available for Nikon Z instead of just for Sony E-mount cameras

Review
Tamron 25-200mm f/2.8-5.6 Di III VXD G2 product image
Tamron 25-200mm f/2.8-5.6 Di III VXD G2 review: a high-flying all-in-one superzoom lens that aims to be your travel solution

By Matthew Richards Published

Review The Tamron 25-200mm f/2.8-5.6 Di III VXD G2 is a new and improved version of Tamron’s full-frame ‘superzoom’ lens for Sony E-mount mirrorless cameras

Review
The Sigma 18-50mm f/2.8 DC DN | C Canon RF lens on a wooden surface against a dark background with moody lighting
80% of the Top 10 lenses in Japan are third-party optics – and Canon doesn't make the list at all

By Kim Bunermann Published

NEWS Sigma and Tamron dominate Japan's latest lens sales chart, taking 8 of the Top 10 spots

NEWS
Tamron 25-200mm F/2.8-5.6 Di III VXD G2 on a peach-colored surface
Why I believe Sony taking control of Tamron will affect far more than two brands

By Gavin Stoker Published

OPINION Now that both Tamron and Sony have confirmed the proposal, the results could irreversibly shake up the photo business – and photographers’ prospects with it

OPINION
The Tamron 17-70mm f/2.8 Di III-A VC RXD mounted on a Canon camera
Tamron is planning 10+ new lenses for 2026 and is expanding its multi-mount strategy… just as Sony proposes buying the company

By Kim Bunermann Published

NEWS Tamron's photography business is shrinking but its own-brand lens sales are growing, pushing further into Canon RF and other mounts

NEWS
Tamron 35-100mm f/2.8 Di III VXD product image
Sony finally breaks its silence on which third-party lenses work best with E-Mount – and dishes on the potential purchase of Tamron

By Hillary K. Grigonis Published

SONY Sony Japan has finally shared an official list of the third-party lens makers with access to key Sony data – and spoken about the potential purchase of Tamron

SONY
Tamron 35-100mm f/2.8 Di III VXD product image
Tamron doubled down on launches – and now leads the third-party lens market by a large percentage, despite a "shrinking digital camera market"

By Hillary K. Grigonis Published

NEWS Tamron now has a 60% share in the third-party lens market, including lenses that Tamron manufactures for other brands, according to a recent report

NEWS
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