Olympus

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Our favorite April Fools for photographers ever - from fake news to dream cameras

By Chris George Published

APRIL FOOLS These news stories all had photographers reaching for their wallets... before checking the calendar

APRIL FOOLS
Olympus PEN-F (2016) sitting on a photography book, surrounded by lenses and a lens cap
10 years ago, the Olympus PEN-F came close to Leica luxury. An update could transform the camera industry

By James Artaius Last updated

OPINION The cult classic Olympus PEN-F has been fetishized for 10 years. Could an update change the course of the camera business?

OPINION
Canon EOS R10
This 2022 APS-C camera is outselling Sony's newest full-frame mirrorless release in Japan

By Kim Bunermann Published

NEWS The Sony A7 V sales started strong – but it can't beat Canon's ultimate enthusiast camera on the Japanese market

NEWS
Canon executive Manabu Kato holds the Canon EOS R5 Mark II at the official product announcement
This is "still the best damn camera you can buy" and it's now No.1 in Japan with incredible 180MP in-camera upscaling

By Kim Bunermann Published

NEWS Flagship-level mirrorless camera returns to the top, with features like AI-powered autofocus and 8K 60p RAW video, and more...

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NEWS
OM System E-M10 Mark IV
Why the OM System E-M10 Mark IV at $699.99 is the smartest beginner buy right now

By Sebastian Oakley Published

Deal This compact mirrorless kit just hit its sweetest price yet

Deal
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The Olympus E-M10 Mark IV is the last Olympus camera standing. But how long will the cheap compact mirrorless stick around for?

By Hillary K. Grigonis Published

OPINION Despite being discontinued in Japan, OM System says the E-M10 Mark IV will remain available as a budget compact mirrorless in the US

OPINION
Canon EOS R50
Finally #1! Released back in 2023, this beginner-friendly mirrorless is Japan’s best-selling camera in 2025

By Kim Bunermann Published

BEST-SELLER This camera climbed from third to first in three years: It's compact, beginner-friendly, will teach you photography, and is available for under US$800

BEST-SELLER
Image depicting the Nikon Df, Olympus PEN-F and Fujifilm X-T1
When did the retro camera trend start? (Spoiler: it's earlier than you think!) Here's a timeline of vintage-styled cameras

By James Artaius Published

TIMELINE We all know that retro cameras are ultra-popular… but when did the craze for classic-looking cameras become a thing?

TIMELINE
A large spider is seen on a wet, dark brown rock, holding a small, metallic green and yellow fish in its fangs, with the fish's reflection visible in the water below.
This pin-sharp photo freezes the dramatic moment when a spider catches a fish

By Tom May Published

NEWS A split-second decision and well-chosen gear combine to create a stunning wildlife moment

NEWS
LIne drawing of Olympus OM-1 35mm SLR camera on blue background
This compact 35mm camera changed film photography forever

By David S Young Published

Classic cameras The 1972 Olympus OM-1 remains the ultimate proof that great things really do come in small packages!

Classic cameras
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