Leica reports €573 million revenue as the camera giant holds strong in a tough market as sales drop
From the M EV1 to the Q3 Monochrom: Leica says innovation is keeping business strong
Leica Camera Group has revealed its financial results for the 2025/26 financial year, reporting revenue of €573 million ($667m / £492m) despite what the company describes as a challenging international market.
While that represents a 3.8% decline from the record-breaking €596 million generated in the previous financial year, Leica says it has maintained its strong position in the global premium imaging market.
The results cover the period between April 2025 and March 2026, with Leica pointing towards geopolitical uncertainty, unfavorable exchange rates, and increasingly strict customs regulations as some of the major pressures facing the business. Photography remained the company’s primary revenue driver, while its Mobile division continued to deliver strong growth and demand across Leica’s Sports Optics business remained stable. The company also reported positive developments across its watches and accessories, Smart Projection home cinema products, and spectacle lens businesses.
The year was also an important one for the Leica brand itself, following celebrations marking 100 years since the introduction of the first Leica camera. Leica says strong demand for its limited-edition anniversary models, the reception to 24 international exhibitions, and continued interest in Leica Pre-Owned products helped demonstrate both the strength of the brand and the loyalty of its worldwide community. The company’s Leitz Photographica Auction business also continued to underline just how collectible historic Leica equipment has become, with a rare Leica prototype selling for a price that placed it among the most expensive cameras ever auctioned.
Product development was another major part of Leica’s strategy during the financial year. October 2025 saw the introduction of the Leica M EV1, the first M-series camera to feature an integrated electronic viewfinder, while January 2026 brought the Leica Noctilux-M 35, a compact and exceptionally fast M-System lens that uses elements manufactured through Leica’s precision glass molding technology. Leica also expanded its camera range with the rugged Leica SL3 Reporter and the Leica Q3 Monochrom, a dedicated black-and-white version of its popular fixed-lens full-frame camera.
Andreas Voll, CEO of Leica Camera AG, says:
“Leica is a company that stands for precision, craftsmanship, design, and photographic culture like almost no other. The company’s business performance demonstrates the Leica Camera Group’s successful strategic direction, with innovative premium-segment cameras and efforts around appealing to new target groups. With the Leica M EV1 – the first camera in the iconic M series to feature an integrated electronic viewfinder – as well as Leica’s first internationally available smartphone, the ‘Leica Leitzphone’, and the Leica Cine Compact 1 smart mini-projector, we have added key innovations to our premium product portfolio.”
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The company is also continuing to invest heavily in its physical retail presence. Leica reported particularly strong growth in its home market of Germany and expanded its international store network into regions previously without a dedicated Leica presence.
Its combination of Leica Stores, e-commerce, auctions, and other direct sales channels has been refined over the past two decades, with online business contributing around 5% to the Group’s year-on-year revenue increase.
For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.
He is a Fellow of the Royal Society of Arts, holds a Foundation Degree in Equitation Science, and holds a Master of Arts in Publishing. He is a member of Nikon NPS and has been a Nikon user since his film days using a Nikon F5. He saw the digital transition with Nikon's D series cameras and is still, to this day, the youngest member to be elected into BEWA, the British Equestrian Writers' Association.
He is familiar with and shows great interest in 35mm, medium, and large-format photography, using products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2, shooting Street/Documentary photography as he sees it, usually in Black and White.
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