The Insta360 X4 Air has quickly established itself as one of the most exciting 360-degree cameras on the market, and this latest deal makes it even harder to ignore.
The 8K Insta360 X4 Air Starter Bundle has dropped to just £289, down from £389, saving you £100 off the usual price for this kit that includes the all-important invisible selfie stick, a silicone lens cap so you don't scratch the two fisheye lenses, and two spare batteries.
At the heart of the Insta360 X4 Air is its headline-grabbing 8K 360-degree video capture, which delivers noticeably cleaner detail, stronger reframing flexibility, and more cinematic results than earlier generations. Whether you’re shooting action sports, travel content, or immersive social clips, the extra resolution gives you far more freedom in post without sacrificing image quality.
The X4 also shines as a dual-purpose camera. Switch out of full 360 mode and it becomes a capable single-lens action cam, complete with excellent stabilization, punchy color, and impressive low-light performance for its class. It’s a genuinely versatile tool for creators who want one camera that can do a bit of everything.
What really sweetens this deal is the Starter Bundle itself. It’s designed to get you shooting straight out of the box, with essential accessories that make the X4 easier to use – and saves you having to buy all these extras afterwards, when you realize you needed them in the first place.
In typical Insta360 fashion, usability is a strong point. The touchscreen interface is intuitive, the companion app is one of the best in the business, and features like invisible selfie stick effects and AI-powered reframing make complex shots accessible even if you’re new to 360 video.
With a £100 saving, this is the best ever price we’ve seen on the Insta360 X4 Air Starter Bundle to date. If you’ve been waiting for the right moment to jump into 8K 360 capture, this deal makes a very compelling case to do it now.
See our full guide to the best 360 cameras
