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Fujifilm, PLEASE make this lens! The zoom that Fujifilm photographers most want to see is actually an upgraded kit lens, and I couldn’t agree more!
LENSES Fujifilm has asked creators what lenses they want to see next – and the results hint at photographers craving wider apertures, smaller designs, and more zoom range
Adobe Firefly can now learn and replicate your own personal art style with the launch of Custom Models
News Fed up with the random nature of generative AI? Adobe Firefly’s new Custom Models seek to change that by learning your own personal style and replicating it consistently
The number of women in sports photography is increasing, according to 2026 Winter Olympics numbers, but still lags behind the number of female athletes
SPORTS At the 2026 Olympics, 18 percent of accredited photographers were female, up from 13 percent at the last Winter Games
Leaked images of the Thypoch 35mm f/2 M-mount ASPH lens have surfaced – but I’ve already held it!
News I've already got my hands on the Thypoch Ksana 35mm f/2 M-mount ASPH lens at The Photography & Video Show 2026 – and I saw Thypcoch's first autofocus zoom lens!
Top design industry award for US$16,500 world's first medium-format cinema camera – "a win for filmmakers and fans alike" – featuring 102MP open gate
NEWS When the Fujifilm GFX Eterna 55 launched last year, it made big headlines – now it wins a prestigious iF Design Award
Time to watch the skies! The odds for northern lights photography this week just got even better
AURORA Experts are predicting solar storms as strong as a KP6 tonight, as well as high odds tomorrow night
This Fujifilm instant film favorite is finally getting a classic makeover. The Instax Wide 400 will soon be available in a classic black look
FILM The Fujifilm Instax Wide 400 is finally available in more than one color
This Sony stacked sensor uses an unusual design to help to save costs and boost performance
News The Sony IMX820 CMOS sensor features a chip on wafer (COW) architecture, which saves on production costs and bolsters camera performance
