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Looks like Viltrox is working on the world's fastest full-frame zoom
By Kim Bunermann published
NEWS Could Viltrox be stepping into full-frame autofocus zooms with a 35-50mm f/1.4?

Canon who? Sony rules Japan's July camera sales taking all 7 top spots
By Kim Bunermann published
NEWS Kitamura Camera's latest sales rankings show Sony sweeping the charts – Canon is nowhere to be found, Nikon and Fujifilm hold on

Hasselblad’s new 100MP HDR camera shatters standards with 10 stops of stabilization, 15.3 stops of dynamic range and LiDAR autofocus
By James Artaius published
NEWS The Hasselblad X2D II 100C is the best camera the company has ever made, blending timeless tradition with the technology of tomorrow

This is the lens I’ve been waiting for: Hasselblad’s latest “trinity lens” is here
By James Artaius published
NEWS Hasselblad’s latest Exclusive “trinity lens” replaces 7 primes! Meet the XCD 35-100E

The Vivo V60 launches with a Zeiss co-engineered camera system aimed at portrait fans
By Gareth Bevan published
NEWS Vivo’s midranger gets a new telephoto camera for pro portraits and AI-assisted super zoom

DJI made a vacuum cleaner – now a flying vacuum might be coming for DJI's drone market...
By Adam Juniper published
News DJI is spreading its wings into other markets, but every time it does, companies strike back – now a vacuum company is piling on the pressure!

Is the new Godox AD400 Pro II the ideal strobe for location shoots?
By Kalum Carter published
News Godox launches the AD400 Pro II: A compact strobe with big upgrades for location shooters

Blackmagic Design releases a FREE 156-page guide for immersive filmmaking
By Kalum Carter published
News Blackmagic's free 156-page URSA Cine Immersive guide takes creators from capture to delivery, helping break down barriers of a format still in its infancy

It’s official: The popular Ricoh GR III has been discontinued
By Hillary K. Grigonis published
COMPACT CAMERAS The Ricoh GR III has been discontinued as fans wait for the new GR IV to ship

YouTube admits to applying AI processing “similar to what a modern smartphone does” to videos. Creators aren’t happy
By Hillary K. Grigonis published
AI A YouTube representative said the platform was trying out an experimental feature using AI, but not generative AI, to sharpen and denoise footage on Shorts
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