The world's first content creating... camel!

No camels were harmed in the making of this project (Image credit: Saudi Telecom)

Ingenious and imaginative PR stunts are all part of working in the media industry, but a PR team called Wunderman Thompson (acting for Saudi Telecom) installing a dedicated high tech camera rig system on a camel's hump might just be the best yet.

Articles we ought to write

• Best cameras for camels
• Best IPR contracts for camels
• Best mobile routers for camels
• Best camel alternatives

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Lauren Scott
Freelance contributor/former Managing Editor

Lauren is a writer, reviewer, and photographer with ten years of experience in the camera industry. She's the former Managing Editor of Digital Camera World, and previously served as Editor of Digital Photographer magazine, Technique editor for PhotoPlus: The Canon Magazine, and Deputy Editor of our sister publication, Digital Camera Magazine. An experienced journalist and freelance photographer, Lauren also has bylines at Tech Radar,, Canon Europe, PCGamesN, T3, Stuff, and British Airways' in-flight magazine (among others). When she's not testing gear for DCW, she's probably in the kitchen testing yet another new curry recipe or walking in the Cotswolds with her Flat-coated Retriever.