Fujifilm

Latest about Fujifilm

The Fujifilm VF-GFXC2 mounted on the GFX Eterna 55 cinema camera
Fujifilm’s cinema camera is getting a dedicated viewfinder – and a new app. Fujifilm is refreshing the GFX Eterna 55 with both a viewfinder made for open gate and a mobile app

By Hillary K. Grigonis Published

NEWS Fujifilm’s cinema camera is getting both a viewfinder and iPad support for working on an oversized screen in a dual announcement for the GFX Eterna 55

NEWS
Canon PowerShot SX740 HS compact camera held in a hand
Japan’s No.1 compact camera is a cult favorite featuring 8-year-old tech and 40x zoom that still beats newer releases

By Kim Bunermann Last updated

UPDATED With second-hand prices often higher than the retail price, the compact camera topping Japan's sales chart is undoubtedly popular – here's why

UPDATED
Fujifilm XF 400mm f/4.5 R LM OIS WR
“Lightweight, compact, powerful.” Fujifilm’s new 400mm f/4.5 takes on sports and wildlife as a brighter, lighter alternative to zooms for X-Mount cameras

By Hillary K. Grigonis Published

FUJIFILM The new Fujifilm XF 400mm f/4.5 R LM OIS WR finally gives Fujifilm photographers a native prime telephoto between the 200mm and 500mm lenses

FUJIFILM
Fujifilm XF 400mm F4.5 R LM OIS WR product image
Hands on: Fujifilm XF 400mm F4.5 R LM OIS WR review

By Ben Andrews Published

Not yet rated

Fast yet light, premium yet (relatively) affordable: could this be the ultimate sports and wildlife lens for X-mount shooters?

Lenses
Fujifilm X100VI
The best Fujifilm cameras in 2026: from retro X-mount mirrorless to affordable medium format

By Gareth Bevan Last updated

BUYING GUIDE The best Fujifilm cameras appeal to traditionalists, enthusiasts, and professionals alike, blending retro style with the latest tech

BUYING GUIDE
Front three-quarter view of the Sony RX10 V with its lens extended on a fallen tree trunk.
An 8-year-old DSLR is fighting with pro mirrorless, a new bridge camera, and a cheap compact in the strangest mix of camera trends yet

By Hillary K. Grigonis Published

TRENDS What do a pro mirrorless camera, a modern bridge camera, a cheap compact viewfinder camera, and an old DSLR have in common? They’re all trending right now at B&H

TRENDS
Two Fujifilm X-E5 cameras in black and silver next to one another on a stone wall
How popular would Fujifilm be without the X100VI? New rankings from Japan hint compact cameras aren’t the only camera trend to watch

By Hillary K. Grigonis Published

TRENDS Without compact cameras, Fujifilm remains behind Nikon, new data ranking Japan’s mirrorless camera makers shows

TRENDS
The best tilt-shift lenses
Best tilt-shift lenses in 2026: get a whole new perspective on your photography

By Matthew Richards Last updated

BUYING GUIDE Take control of perspective and depth of field with the best tilt-shift lenses for architecture, landscapes, and more

BUYING GUIDE
A stack of four new Canon EF to Fujifilm X adapters and speed boosters from Metabones on a gray background
Putting a Canon lens on a Fujifilm camera isn't blasphemy – with this new adapter, it miraculously becomes a full stop brighter!

By Hillary K. Grigonis Published

NEWS Metabones has announced four new Canon-to-Fujifilm lens adapters, including a speed booster that lets in more light and negates the crop factor

NEWS
Fujifilm X-E5 camera held in a hand
A “photographer’s delight,” this retro compact mirrorless just won a major tech award – but Fujifilm also took the award for a budget camera too

By Hillary K. Grigonis Published

AWARDS The Fujifilm X-E5 and the X-T30 III have nabbed two EISA awards and while the cameras may have very different prices, both offer a retro, compact form factor

AWARDS
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