Fujifilm
Latest about Fujifilm

The Sony A6400 and Fujifilm X-T3 are classic, cheap APS-C cameras – but which should you choose?
By Alan Palazon Published
VERSUS Going mirrorless? The A6400 and X-T3 are affordable and still respectable APS-C options – but which should you go for?

APS-C compact cameras like the Fujifilm X100VI and Ricoh GR IV have gone viral. But are photographers about to get another option?
By Hillary K. Grigonis Published
OPINION APS-C compact cameras are so trendy that they're hard to find in stock. I think that means there's room for more options

Compact cameras make up 7 of the top 10 trending cameras at this retailer, as a viral PowerShot dethrones Sony’s most popular mirrorless
By Hillary K. Grigonis Published
TRENDS B&H's trending list is dominated by Canon compact cameras – even outdoing Sony's most popular mirrorless

This compact mirrorless is rising up the ranks of Japan’s best-selling cameras, but it hasn’t dethroned the Sony A7 V
By Hillary K. Grigonis Published
TRENDS The Sony A7 V once again sits at the top of Japanese retailer Yodobashi's list of best-sellers, but it's followed by a compact Fujifilm kit

Barmy mount adapter lets you put medium-format lenses on Nikon APS-C or full-frame cameras
By Mike Harris Published
News The Shoten Mount Adapter GXTZ allows you to put Fujifilm GFX-compatible lenses on Nikon Z-Series cameras. But would you really want to?

In an AI era, one of the most influential companies is actually this camera brand with its old-school instant film and retro compact cameras
By Hillary K. Grigonis Published
NEWS TIME has selected Fujifilm as one of the 100 Most Influential Companies of 2026, highlighting the brand's Instax line
I’m a camera expert, but I'm still surprised by the compact and retro camera designs on Japan's best-selling camera list
By Hillary K. Grigonis Published
TRENDS A major camera retailer in Japan has just shared a year's worth of top cameras, and several on the list are surprising

Leitz Cine expands Hektor lens range with Fujifilm GFX compatibility
By Sebastian Oakley Published
News Leitz Cine gives Fujifilm GFX creators a new cinematic lens option

The best medium format cameras in 2026: 100MP monsters for supreme image quality
By James Artaius Last updated
Buying guide The best medium format cameras as small as full-frame cameras in size – and some are even comparable in price!

From 100MP shooters to tiny mirrorless, Japan’s list of best-selling cameras couldn’t be more opposite. These top ten cameras hint at three key photography trends
By Hillary K. Grigonis Published
TRENDS The latest list of best-selling cameras from Japan is here, and I think it speaks to three key trends in the industry right now
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