Fujifilm
Latest about Fujifilm

Fujifilm’s gamble on compact APS-C cameras and color science is paying off – but rising memory and silver costs could mean higher prices
By Hillary K. Grigonis published
FUJIFILM Fujifilm opted not to be swayed by full-frame trends – and the company's latest report hints that risk is paying off in a big way

Compact cameras make up more than half of the top ten trending cameras at this retailer, as a viral PowerShot dethrones Sony’s most popular mirrorless
By Hillary K. Grigonis published
TRENDS The list of trending cameras at US retailer B&H is topped by a Canon compact camera, followed by Sony's most popular mirrorless, and the viral Fujifilm X100VI

This popular compact camera is nearly impossible to buy – but it's now Japan's new #1
By Kim Bunermann published
NEWS The Fujifilm X100VI is one of the most difficult cameras to actually get hold of worldwide – and it's taking the #1 spot in Japan's latest compact camera rankings

The Sony A6400 and Fujifilm X-T3 are classic, cheap APS-C cameras – but which should you choose?
By Alan Palazon published
VERSUS Going mirrorless? The A6400 and X-T3 are affordable and still respectable APS-C options – but which should you go for?

APS-C compact cameras like the Fujifilm X100VI and Ricoh GR IV have gone viral. But are photographers about to get another option?
By Hillary K. Grigonis published
OPINION APS-C compact cameras are so trendy that they're hard to find in stock. I think that means there's room for more options

Compact cameras make up 7 of the top 10 trending cameras at this retailer, as a viral PowerShot dethrones Sony’s most popular mirrorless
By Hillary K. Grigonis published
TRENDS B&H's trending list is dominated by Canon compact cameras – even outdoing Sony's most popular mirrorless

This compact mirrorless is rising up the ranks of Japan’s best-selling cameras, but it hasn’t dethroned the Sony A7 V
By Hillary K. Grigonis published
TRENDS The Sony A7 V once again sits at the top of Japanese retailer Yodobashi's list of best-sellers, but it's followed by a compact Fujifilm kit

Barmy mount adapter lets you put medium-format lenses on Nikon APS-C or full-frame cameras
By Mike Harris published
News The Shoten Mount Adapter GXTZ allows you to put Fujifilm GFX-compatible lenses on Nikon Z-Series cameras. But would you really want to?

In an AI era, one of the most influential companies is actually this camera brand with its old-school instant film and retro compact cameras
By Hillary K. Grigonis published
NEWS TIME has selected Fujifilm as one of the 100 Most Influential Companies of 2026, highlighting the brand's Instax line
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