Latest about Fujifilm
6-year-old Fujifilm camera is suddenly popular, exceeding sales expectations in Japan and "production cannot keep up" – thanks to a new trend
NEWS This camera wasn't an instant hit when it launched in 2020 – but a new wave of photographers and creators has given it an unexpected second life
Best lenses for the Fujifilm X-T50 in 2026: glass with the power to resolve ultra-fine detail
Buying guide The Fujifilm X-T50 is a small camera that goes large on resolution, so what are the best lenses to match its 40MP potential? Here are my top recommendations...
Best Fujifilm GF lenses in 2026: prime & zoom GFX medium format lenses
Buying guide Here are the best Fujifilm GF lenses for the GFX 50S, GFX 50S II, GFX 50R, GFX 100, GFX 100 II & GFX 100s
Best lenses for the Fujifilm X-E5 in 2026: perfect partners for Fuji's rangefinder-style mirrorless camera
Buying guide We choose the best lenses for the Fujifilm X-M5 based on size weight and cost, key factors for Fujifilm’s new hybrid camera
Viltrox Tele and Wide Converter Lens for Fujifilm X100VI review: Can going off-brand pay off?
Review Is Viltrox resting on its laurels, or can its conversion lens fit your budget and need for quality?
Trends make film photography feel expensive, but this popular Kodak film stock is actually priced better than it was in the 1990s
NEWS An analysis of more than 30 film stocks across 6 months shows that film prices haven't risen as fast as the annual inflation rate
These three camera brands have yet to announce a major camera in 2026 – but I suspect there’s a good reason why
OPINION 2026 had a slow start for the camera industry, and three major brands have yet to introduce a new model this year
Fujifilm reveals its widest-ever zoom for its GFX camera system
NEWS The Fujinon GF19-35mmT3.5 PZ OIS WR becomes the second power zoom lens designed for the Fujifilm Eterna 55 medium-format cinema camera
