Fujifilm
Latest about Fujifilm

I’m a Nikon fanboy, but this tiny Fujifilm is the beginner camera I’d recommend for content creators in 2026
By Mike Harris published
Opinion The Fujifilm X-M5 is a tiny mirrorless camera that punches well above its weight for photography and videography. If size and budget are a concern, there’s no better camera on the market right now for photo and video

Best standard zoom lenses in 2026: fast everyday zooms for mirrorless cameras
By Matthew Richards last updated
BUYING GUIDE Here's my pick of the very best standard zooms to replace your kit lens for Canon, Nikon, Sony, Fujifilm, L-mount, and MFT cameras

Your photographic portfolio is lying to you… showing your best photos might be costing you jobs
By Sean McCormack published
opinion Don't make your portfolio an album of your greatest photographic hits and successes

This compact camera split opinions as the "worst" and "most nostalgic fun" model – now it wins a major design award
By Kim Bunermann published
NEWS The Fujifilm X Half launched in 2025 – and became one of the most talked-about compact cameras on the market. Now, it's been recognized with a prestigious iF Design Award

The highest resolution compact camera yet wins prestigious industry award for "embodying pure photographic pleasure"
By Kim Bunermann last updated
NEWS The 102MP Fujifilm GFX100RF medium-format compact could replace your mirrorless camera – and it just won the iF Design Award

The "best retro compact camera" returns to No.1 in the charts – and Leica celebrates its first best-seller chart success
By Kim Bunermann last updated
NEWS The Fujifilm X100VI is a popular compact camera – and now the champion is back on top of the sales list, beating newer releases with ease

These award-winning instant cameras are fun – and from as little as US$117, they make image sharing an experience again
By Kim Bunermann published
NEWS The little Fujifilm Instax cameras just won a major industry design award, from special edition to budget-friendly instant shooters

Fujifilm, PLEASE make this lens! The zoom that Fujifilm photographers most want to see is actually an upgraded kit lens, and I couldn’t agree more!
By Hillary K. Grigonis published
LENSES Fujifilm has asked creators what lenses they want to see next – and the results hint at photographers craving wider apertures, smaller designs, and more zoom range

Top design industry award for US$16,500 world's first medium-format cinema camera – "a win for filmmakers and fans alike" – featuring 102MP open gate
By Kim Bunermann published
NEWS When the Fujifilm GFX Eterna 55 launched last year, it made big headlines – now it wins a prestigious iF Design Award
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