Latest about Fujifilm
The Fuji Cardia Travel Mini was a legendary 1990s point-and-shoot. But the retro camera could be inspiring a new lens design for mirrorless
OPINION One of the concept lenses recently presented in a Fujifilm event is based on a compact camera: the Fuji Cardia Travel Mini
This film-inspired compact camera is winning awards – but not everyone agrees
NEWS Loved by some, questioned by others – Fujifilm's award-winning retro compact camera continues to divide opinions
The X-M5 is Fujifilm’s trendiest cheap mirrorless – but as a Fujifilm photographer, this is the camera that I’d buy instead
OPINION I'm a Fujifilm photographer and, if I had to pick up a budget camera right now, the X-S20 would win over the X-M5
Confirmed: Fujifilm has officially discontinued both battery grips for its flagship mirrorless cameras, the X-H2 and X-H2S
FUJIFILM Fujifilm has ceased production of its vertical battery grips built for the X-H2 and X-H2S
Memory card prices may just be the start. These three camera brands warn of rising costs amid the AI memory crisis
NEWS During recent investor meetings, Canon, Nikon, and Fujifilm have all discussed the impact of rising memory costs
The lens is key to getting the retro look. A 14-year-old Fujifilm lens is currently leading prime lens sales trends in Japan as nifty fifties dominate the list
TRENDS A camera app in Japan has tallied the most popular lenses, and the list is topped by the Fujifilm XF 35mm f/1.4 R
Sony A7 V overtaken by 3-year-old full-frame mirrorless – here's Japan's 'new' best-selling camera
NEWS The Sony A7 V is no longer Japan's best-selling camera, after a 2023 camera release reclaimed the top spot in the latest sales rankings
Fujifilm’s gamble on compact APS-C cameras and color science is paying off – but rising memory and silver costs could mean higher prices
FUJIFILM Fujifilm opted not to be swayed by full-frame trends – and the company's latest report hints that risk is paying off in a big way
Compact cameras make up more than half of the top ten trending cameras at this retailer, as a viral PowerShot dethrones Sony’s most popular mirrorless
TRENDS The list of trending cameras at US retailer B&H is topped by a Canon compact camera, followed by Sony's most popular mirrorless, and the viral Fujifilm X100VI
