Latest about Fujifilm
This retro compact camera is Japan's new No.1 – dethroning Sony's full-frame mirrorless after 5 months at the top of the charts
NEWS Over two years after its launch, this Fujifilm is the most popular camera in Japan right now – again
Viral artist Matt B Customs will personalize Instax cameras free for two days in London – but only if you love Minions
NEWS Minions are taking over a Fujifilm store – and fans can even customize an Instax camera for free
Fujifilm’s new compact instant camera has a weird trick for selfies without that awkward outstretched arm – and it's hiding in the strangest place
INSTAX The Instax Mini 13 is finally getting ready to ship – and its most unusual feature is hiding right in the camera strap
Surprise No.1 shift as "finest stills camera ever made" overtakes Sony A7 V in Japan's best-selling sales chart
NEWS After 84 years of Hasselblad, its 100MP flagship is setting new standards – now reclaiming the top position after previously missing the rankings
A viewfinder-free creator camera overtakes traditional photography models in Japan
UPDATED For months, a leading beginner camera dominated Japan's sales charts – but a viewfinder-free creator camera has now taken the top spot
These best-selling compact cameras share a winning formula – and smartphone fatigue may explain their success in Japan
The latest sales figures reveal that Japan's most popular compact cameras are simple and surprisingly cheap, starting from US$99
Free firmware has just turned two of Fujifilm’s cheapest mirrorless cameras into instant film shooters, finally bringing back support for printing without an app
FIRMWARE The popular Fujifilm X-M5 and X-T30 III can now print directly to recent Instax printer models without requiring an app
I can’t believe Instax cameras continue to be so popular, when the offering and technology have barely changed in almost 30 years
Opinion Debuting in 1998, the Instax instant camera is nearly 30 years old – and it’s barely changed. So how does it continue to be a roaring success?
Newer cameras are losing out to this three-year-old mirrorless model in Japan's latest sales charts
NEWS Despite newer flagship launches, this 2023 full-frame camera continues to top sales charts in Japan across multiple retailers
40MP camera sensors aren’t always better: Here’s how they could be ruining your shots and how you can fix them
Features High-resolution sensors capture gorgeous, highly detailed images, but they’re also more susceptible to camera shake. Handle them wrong and you risk losing all of the lovely detail you thought you’d gained
