Fujifilm

Latest about Fujifilm

Mike Harris handling Fujifilm X-M5 on trade-show floor
Who couldn’t find a use for the Fujifilm X-M5? It’s a miniature mirrorless marvel

By Mike Harris Published

Opinion The Fujifilm X-M5 is so cute, you’d be mistaken for thinking it's a toy, when under the hood it’s an absolute BEAST

Opinion
A person takes a selfie in the mirror with a Fujifilm Quicksnap disposable film camera
“Using analog adds an opportunity to stay present in the moment.” Gen Z brought back the disposable film camera. Fujifilm says the trend is just getting started

By Hillary K. Grigonis Published

FILM Fujifilm says the disposable film trend isn't a short-term fad. I connected with a Fujifilm rep to talk about the disposable camera trend

FILM
Meike AF 85mm f/1.8 GFX
Meike’s first autofocus lens for Fujifilm GFX is proving so popular that more could be coming

By Sebastian Oakley Published

News GFX photographers asked for more autofocus lenses – and Meike may be listening

News
FXWPDB Kumamoto, Japan. 18th Apr, 2016. Sony's semiconductor factory stands at Kikuyo town in Kumamoto prefecture on Monday, April 18, 2016. The factory suspended their manufacturing after massive earthquakes attacked Japan's southern island of Kyushu. © Yoshio Tsunoda/AFLO/Alamy Live News
Japan’s 7.1-magnitude earthquake hit a key region for camera sensor manufacturing as Sony, Fujifilm plants evacuate

By Hillary K. Grigonis Published

JAPAN An earthquake in Japan has caused several image sensor manufacturing centers to evacuate, including Sony, Fujifilm, and TSMC

JAPAN
Sony A7 V camera on a wooden surface
Released at No. 1, the Sony camera that “redefines the standard” is back on top in Japan, but a retro compact isn’t far behind

By Hillary K. Grigonis Published

TRENDS Japan's Map Camera has two Sony cameras and a popular retro compact camera in the top three spots for June 2026

TRENDS
Canon EF 50mm f/1.8 STM camera lens with autofocus/manual focus switch, placed on a light reflective surface
This decade-old DSLR lens is outselling almost every modern lens in Japan as it's an "affordable marvel that any Canon photographer should own"

By Kim Bunermann Published

NEWS Mirrorless may have taken over, but one inexpensive DSLR-era prime has climbed to No.1 in Japan's latest best-selling lens chart, beaten only by one third-party standard zoom

NEWS
fujifilm x-pro3
My screen time is already atrocious – in a world where retro compact cameras are king, I’d like to see more hybrid viewfinders

By Mike Harris Published

Opinion Fujifilm launched the hybrid viewfinder in 2010 and it’s baffled me ever since why other manufacturers aren’t jumping on the optical bandwagon

2 Comments
Opinion
OM System OM-5 Mark II, with the Olympus M.Zuiko 12-45mm f/4 Pro lens, outdoors in woodland
The compact camera trend is bleeding into mirrorless. Nine out of the top ten models in Japan are smaller crop-sensor bodies

By Hillary K. Grigonis Published

TRENDS A majority of the best-selling mirrorless cameras on the BCN+R list from Japan are smaller crop sensor bodies

TRENDS
Kodak FZ55 and Kodak Pixpro C1 being held in a man's hands
The most viral compact cameras aren’t anywhere to be found on the latest list of best-sellers from Japan. Instead, these point-and-shoots all have one thing in common

By Hillary K. Grigonis Published

TRENDS The top compact cameras in Japan from the first half of the year are dominated by models like the Kodak PixPro C1 and the Fujifilm Instax Mini Evo

TRENDS
Close-up of a black digital camera's top controls including mode dial, shutter button, on/off switch, and menu buttons
"World's smallest and lightest" full-frame mirrorless camera legacy lives on – this 2023 release with viewfinder is Japan's No.1 bestseller

By Kim Bunermann Last updated

UPDATED Weighing only 514g, this 33MP full-frame camera continues to outsell newer rivals nearly three years after its launch

6 Comments
UPDATED
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