Fujifilm
Latest about Fujifilm

Once upon a time, compact cameras were cheap – now they cost 3x more than five years ago. How's this justified?
By Kim Bunermann published
NEWS Compact cameras are undoubtedly popular – but prices are soaring... Is it worth paying 4-figure sums? Let's take a closer look at the market and what today's technology delivers

Sony A7 V wins No.1 for the third time – but this 100MP flagship is now second in Japan's best-selling charts
By Kim Bunermann published
NEWS Sony's newest release tops Japan's charts, but the "finest stills camera ever made" is right behind– and it's the first medium format camera with true end-to-end HDR color

The best Fujifilm lenses in 2026: the best zoom & prime lenses for X Series cameras
By Gareth Bevan last updated
BUYING GUIDE We list the best Fujifilm lenses for all kinds of photography, whether you're into travel, close-ups, wildlife or portraits

Who needs 102MP? The 16MP Kodak Pixpro FZ55 compact camera keeps winning – is the Fujifilm Instax Mini Evo Cinema next?
By Kim Bunermann published
OPINION Cheap and cheerful compact cameras are dominating the sales charts. And it might say more about photography in 2026 than any flagship mirrorless launch ever could

Sony beats "the finest stills camera ever made" in Japan's sales rankings
By Kim Bunermann last updated
NEWS The Sony A7 V is back on No.1 in Japan – followed by a content creator favorite and the phenomenal US$7,000+ Hasselblad X2D II 100C medium-format camera

I traded in my zoom lenses for a kit full of prime lenses. Did I make a mistake?
By Hillary K. Grigonis published
PRIMES When I made the switch from DSLR to mirrorless, I bought nearly all prime lenses

Best macro lenses in 2026: find delight in the detail
By Matthew Richards last updated
UPDATED Here are the best macro lenses for extreme close-ups to fit your DSLR or mirrorless camera

Best tilt-shift lenses in 2026: get a whole new perspective on your photography
By Matthew Richards last updated
BUYING GUIDE Take control of perspective and depth of field with the best tilt-shift lenses for architecture, landscapes, and more
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