Fujifilm
Latest about Fujifilm

This compact camera is #1 on Japan's yearly best-selling charts – but now "sales are suspended" – and no mirrorless camera made the list
By Kim Bunermann published
BEST-SELLER For nearly 2 years the winning compact camera has been one of the hardest models to buy. Here's Japan's top 10 best-selling cameras in 2025

In a “win for filmmakers and fans alike,” the 102MP open gate Fujifilm GFX Eterna 55 has been approved for IMAX screens
By Hillary K. Grigonis published
CINEMA IMAX has now certified the Fujifilm GFX Eterna 55 for the big screen

Only weeks on the market, this full-frame powerhouse tops Japan’s best-selling camera charts – Again!
By Kim Bunermann published
BEST-SELLER A record-breaking sales star: This new camera outsold all four Fujifilm models ranked from second to fifth combined...

Japan's best-selling camera brands crowned: compact, mirrorless, DSLR, video, and action winners revealed
By Kim Bunermann published
NEWS The BCN Award 2026 reveals Japan's top camera brands across every major category

The first major launches of 2026 are a 5MP retro camera and a compact that can't shoot color. Are simple cameras the next big trend in photo gear?
By Hillary K. Grigonis published
OPINION The biggest camera launches of 2026 so far are more about what they CAN'T do then what they can

This cheap compact camera beat pro mirrorless. The most popular cameras of 2025 at this US retailer are a strange mix of cheap compacts and high-end mirrorless cameras
By Hillary K. Grigonis published
TRENDS According to US retailer B&H, these are the most popular cameras of 2025, a list that ranges from $30 compact cameras to high-end mirrorless

Is Fujifilm about to update its beloved tiny pancake lens? Patent hints that Fujifilm is working on a smaller 18mm f/2 – but I hope this one feature becomes reality
By Hillary K. Grigonis published
OPINION A patent in Japan hints that Fujifilm could be working on an updated 18mm f/2 pancake lens

Fujifilm’s new Instax Mini Evo Cinema takes inspiration from classic 1960s Fuji Single-8 cine cameras that were actually superior to Kodak Super 8
By David S Young published
Classic camera The story behind the vintage tech that inspired Fujifilm's weird new Instax Mini Evo Cinema camera

The best lenses for the Fujifilm X-T5 in 2026: make the most of all those megapixels
By Gareth Bevan last updated
Updated Join me as I pick the best lenses for the Fujifilm X-T5, based on image quality, features, build and handling

Finally #1! Released back in 2023, this beginner-friendly mirrorless is Japan’s best-selling camera in 2025
By Kim Bunermann published
BEST-SELLER This camera climbed from third to first in three years: It's compact, beginner-friendly, will teach you photography, and is available for under US$800
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