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WTF is the YouTube hype button, and why should you care as a content creator?
By Sebastian Oakley published
Opinion YouTube’s hype button explained: why smart creators can’t ignore it

Sony rolls out new firmware for several Alpha models. These Sony cameras have a new stability update
By Alan Palazon published
News The Sony A7R IVA, A7C, and A7 III all have refreshed firmware to "improve the operational stability" for the mirrorless bodies

Inspired by Netflix tech, creatives can now share photos and videos without the wait thanks to Frame.io’s new Desktop app
By Hillary K. Grigonis published
NEWS The new Frame.io Drive allows the cloud storage platform to act more like a local drive, only downloading what’s needed much like streaming on Netflix

Study shows 83% of photographers use AI – has the technology already become an integral part of photography?
By Alan Palazon published
News A study by VSCO has highlighted that 83% of photographers in general use AI in their workflows, with 68% of professionals and 34% of hobbyists using it at least weekly

Adobe is building an AI that can adjust videos as they are being generated, giving users drag-and-drop tools to move objects and even the “camera”
By Hillary K. Grigonis published
NEWS Adobe MotionStream is an experimental program that allows users to direct movement as an AI video is being generated

Viral photos being used to claim Artemis II footage is fake are actually AI fakes themselves. Oh, the irony!
By Hillary K. Grigonis published
ARTEMIS Viral photos showing the Artemis II astronauts in front of a green screen were created by Google Gemini, an analysis shows

The new Nikon Z50 II firmware takes inspiration from the Zf, Z9 updates – and a full-frame kit lens gets a bug fix too
By Hillary K. Grigonis published
FIRMWARE Creatives using the Nikon Z50 II or Z 24-50mm f/4-6.3 take note: there's a new free firmware update

The Fujifilm XC 13-33mm f/3.5-6.3 OIS just got a key firmware fix to fix blur
By Hillary K. Grigonis published
FUJIFILM Fujifilm has launched updated firmware for the compact XC 13-33mm zoom lens to correct an image stabilization bug
So you can’t take great photos yourself? Bad luck. Either learn or pay a trained photographer to do it for you!
By Bella Falk published
Opinion From 'those who can't, teach' to 'those who can't, use AI'. Why being a real creator requires more than just a lazy prompt

The latest Nikon firmware updates tweak how two mirrorless cameras handle aperture settings before going to sleep
By Alan Palazon published
News Firmware version 2.01 for the Nikon Zf and 5.32 for the Nikon Z9 ensure the cameras lock in the current aperture setting upon powering down for sleep mode
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