"Shoot for yourself, be creative, and break the rules" – an interview with Leif Petersen

Leif Petersen Photography
Mr Black (Image credit: Leif Petersen)

All brand ambassadors are great photographers, but not all brand ambassadors have seen so much change in the industry, going back four decades and numerous technological revolutions. 

We were privileged to chat with LUMIX Ambassador Leif Petersen, who has not only been shooting for over 40 years but has also been invested in the photographic community, printing, educating and judging.

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