Leica Camera has announced record revenues for the fourth year running, marking a milestone in its centenary year of the original Leica I. For the 2024/25 financial year, the German optics brand achieved the highest revenue in its history, with sales climbing 7.6% to around €596 million ($699m) compared with €554 million ($649m) the previous year.
Growth was led by Leica’s core Photo division, while its expanding Mobile segment, including smartphone collaborations, also made a significant contribution. Other product areas – such as high-end home cinema projectors, luxury watches, and premium spectacle lenses – all reported substantial revenue increases. Despite a challenging market, the Sports Optics segment also held firm as Leica’s second-largest business area.
Matthias Harsch, CEO of Leica Camera AG, comments: “We are meeting the global growth in demand for cameras with high-quality products ‘Made in Germany’. Over the past financial year, we have launched both new classic camera models and novel products, such as the Leica LUX app and the Leica Cine Play 1 mini-projector. Our business success is rooted in innovation and the expansion of our own global sales network.”
Leica enjoyed strong results across all regions, with Europe leading the way at 7.6% growth, driven by an 11.4% increase in Germany alone. Sales in Asia rose by 7.3%, while North America climbed to 6.2%. The company also expanded its retail footprint, opening new Leica Stores in Wuhan, Tokyo, and Seoul, while online sales jumped by a further 12.5%.
The Photo segment has remained at the heart of Leica’s success. The Leica Q3 was the standout bestseller, while the Leica SL3 and Leica SL3-S full-frame system cameras also proved highly popular.
In 2024, Leica added the compact D-Lux 8 to its line-up, and for purists, the Leica M11-D offered a digital rangefinder without a rear display, staying true to Leica’s analogue heritage.
Elsewhere, the Sports Optics division broadened its reach beyond traditional hunting and nature users, introducing the Ultravid Compact Colorline binoculars aimed at travellers and urban explorers. In mobile imaging, the Xiaomi partnership continued to flourish with the launch of the Xiaomi 14T and 15 series featuring Leica optics, alongside the debut of Leica’s own iPhone app, Leica LUX, which passed one million downloads in under a year.
Leica also pushed into lifestyle and entertainment, with the Cine Play 1 mini-projector for home cinema enthusiasts and the Leica ZM 12 watch, launched in February 2025, adding to its growing accessories collection. Together, these developments underline Leica’s strategy of building on its optical heritage while diversifying into new segments and experiences.
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